3 Hard Truths No One Tells You About Blogging
Try writing, they said. It will be fun, they said. Don’t get me wrong – I love writing. It fascinates me. It can take me on an emotional rollercoaster from believing I am the next Jane Austen to deleting pages of text and swearing I would never take up the nasty habit again. Me and […]
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Do Infographics Still Work?
Infographics are the USA Today of content. They can be fast, fun and easy to read. By the end of the scroll, you’ve got plenty of new factoids. Then it’s time to go to next infographic. As digital marketing strategies go, the Content Marketing Institute found that 62% of companies they surveyed used infographics. That’s […]
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Importance of the Blog for Your Online Business
Let me be blunt. Content marketing is not like other forms of marketing. You can’t invest a little bit of time and expect a little bit of reward. Instead, you either invest all the way or not bother. Because if you’re investing only part of the way then you’re just going to become part of […]
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How to Value a Blog for Sale
The common misconception is that a blog is based on a multiple of monthly earnings. Technically this is correct. However, a blog is a business that generates revenue and the traditional valuation method of a multiple of yearly earnings is the accepted valuation methodology from buyers when buying a blog. In this article we will […]
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Is Your Blog in the Graveyard? 7 Fatal Blog Errors
If you do not have a business blog, start one immediately. Blogs are proving to be the most significant factor in building a business, a brand, traffic, and, ultimately sales. If you already have a business blog and are not realizing the business growth that you should, you may be making some fatal errors that […]
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