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That CIO-CEO relationship

What are the differences between the responsibilities of a CEO and CIO? It is a single-letter difference, yet the responsibilities of a CIO and a CEO are perceived to be miles apart. The stereotypes are prevalent. Different skills for different jobs. Different eyes for different goals. Who is CEO? A CEO is that inspiring and […]

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Top Marketing Strategies for a New Business

Most new businesses and startups don’t have the time or capital to gamble on marketing strategies which might not work. And while there are plenty of articles on the internet promoting hundreds of different excellent marketing strategies, many of them aren’t appropriate for cash-strapped new businesses, or startups which don’t have months to wait for […]

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