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Six Practical Tips for Building a Successful Blog
Your business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are... Read More
Five Tips for Getting Journalists and Bloggers to Pick Up Your Story
Media coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story... Read More
Your Ultimate Guide to Mobile Productivity Apps
This post is the result of my obsession with making everyday tasks fun. There’re hundreds of apps meant to rethink how you handle your chores, and a combination of ADD and compulsiveness means I have way too many installed on my phone. I picked the best of the best to share with you, dear reader,... Read More
5 Solid Online Business Models You Can Embrace to Generate Income
According to Business Matters magazine, 90% of all online businesses fail; in other words, if you’re starting an online business you’re 9 out of 10 times likely to fail. While the reason(s) for failure of every online business differs, there are often a lot of factors that can be pinpointed as the main reason why... Read More
It’s Better With Friends: 4 Need-to-Know Tips for Affiliate Marketing
The basic philosophy behind affiliated marketing is rooted in that simple concept of “I’ll scratch your back if you scratch mine.” For some people, trying to put affiliate marketing into practice is less than satisfying. Often, the affiliate marketing arrangement is made between an individual or small business and a large corporation. Here’re some ways... Read More
Bloghands Review: Blog Writing and Promotion Done for You!
It’s no secret that in order to have a successful blog these days, you need high quality content, and lots of it. Unfortunately, that can be a lot tougher than it sounds for both new and experienced bloggers. It’s easy to suffer from “blogger burnout”, regardless of whether you’re a veteran or not, especially if... Read More
8 Tips for a Successful Marketing Campaign
Online marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online... Read More
Beyond the Black and White of Google’s Panda Update
Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. If you use online marketing to sell your product or service (and if you don’t, start now), here’s what you need to know to keep your content optimized for Panda and ahead of the competition. 1. Content Will Always... Read More
A Case Study on Mobile Behavior: What you need to know!
Survey Monkey and digital marketing agency, iAcquire recently collided forces to determine holistic Internet behaviors in a series titled, “Search, Social, and Mobile Behavior.” We recently published the Search Behavior and Social Behavior infographics, and the last of the series will uncover the lesser-but-equal mobile channel. This infographic dives into how individuals behave on mobile... Read More
A Case Study on Social Behavior
You’ve already taken a look at the “Search Behavior” infographic, and now it’s time to explore holistic trends in search and social behaviors. The second installment of the study with iAcquire and Survey Monkey features social behavior – uncovering key information on search privacy concerns, social influence, images in search results, social sharing behavior, and... Read More
The Key to SEO? Know Your Target!
For many online entrepreneurs, creating an SEO strategy sounds terribly intimidating. And I agree: Search engine optimization can be daunting if you’ve never worked with it before. It’s often seen as something to be left in the hands of tech-savvy computer scientists. However, this just isn’t true — the key to getting a handle on... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.