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How to Dominate Local Search Results for Your Business
Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While some businesses think they have done enough to get seen, others know the tricks of the trade to reach the top of local search results. Just as... Read More
The Walter White Guide to Entrepreneurship
Breaking Bad is a show about its main character’s blackening soul, the vast abyss of the human condition, and the cost of power. Without the meth thing, though, it’s really a story about a teacher who decides to start his own small business. In preparation for the final season, I threw the best episodes on... Read More
How Facebook Structured Our Creativity
MySpace will ultimately be written as a ‘great start’ when the history of social media is finally written. It proved that deep down all we really want is structure. In the beginning of the social media boom, the internet realized that everyone was tired of email groups and internet forums. People wanted to connect, interact,... Read More
Kickstarter: Is Democratic Funding a Good Thing?
I’m sure you’ve all heard about and even used websites like Kickstarter to back an awesome idea or something artsy. After seeing the success of the Kickstarter campaign for Veronica Mars, I got to thinking about some of the ups and downs of the crowdsourcing format. Crowdsourcing isn’t a new idea. Renaissance artists like Leonardo... Read More
Content Diversity is Key to Search Engine Optimisation Success
Most webmasters know by now that if they churn out the same content and build the same type of links again and again, they are likely to be hit by an algorithmic update or a penalty. Google wants its users to be able to search and find high quality sites that offer fresh and original... Read More
Five Blogging Secrets for SEO, Community, and Visibility
If you haven’t already started a blog about your business, idea, or community then you should probably get started. The trade magazine, like many other printed publications, have taken a turn towards the internet and getting on board is as easy as logging on to WordPress. You’ve built a website for your product, hopefully installed... Read More
8 Content Marketing Goals Worth Pursuing
No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what content marketing is, it’s generally defined as any marketing format that involves the creation and sharing of media and publishing content in order to attract, communicate with, and thus acquire... Read More
YouTube Killed QVC – Five Tips For A New, Shoppable YouTube
QVC is dead. Well, not quite, but Google announced its new plan for organic links to products advertised through YouTube and I can’t wait for it to become mainstream. No longer do we have to see how many necklaces are selling, hear about cool katana craftsmanship, or listen to cue-card pitches. Advertisers no longer have... Read More
Female Entrepreneurs: Best Free Online & Mentoring Programs to Help Your Business
More than a half a million workers are creating their own jobs every month, according to the Kauffman Index of Entrepreneurial Activity. About one in five of those are started by women, notes Forbes. Female-created businesses could be an important key in creating more jobs and helping equalize the pay threshold in the U.S. Small... Read More
Google Announces Freemium Victory at I/O. Now What?
Google I/O had its show floor cleanly stolen by Glass, but the real sales figures are in an unintended psychological phenomenon called upon by in-app purchases. Google reported an increase in revenue growth of 7x for in-app purchasing and 2x for subscription models. In-app purchases and subscription models are services that’re a recent invention. So,... Read More
Six Practical Tips for Building a Successful Blog
Your business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are... Read More
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Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
