Business - Blogtrepreneur | Entrepreneur Blog

That Little Something Extra

Posted on 07. Oct, 2011 by Adam Toren.

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In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a [...]

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5 Common Entrepreneurial Mistakes to Avoid

Posted on 05. Oct, 2011 by Matthew Toren.

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There’s no mystical secret when it comes to being a successful business owner. There is certainly no definite set of rules to follow, either. However, you can learn a lot from entrepreneurs who have tried, failed, and finally succeeded before you. We are all bound to make mistakes along the way, and there’s so much [...]

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The Ever-Present Brand

Posted on 03. Oct, 2011 by Adam Toren.

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Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have [...]

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Dealing with Negative Feedback on Your Site

Posted on 30. Sep, 2011 by Matthew Toren.

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In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base. By opening your company up for this type of conversation, you’re also leaving the ability for unhappy customers to complain. And they will often do so very loudly and publicly. In cases like this, what should [...]

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Must-Have SEO Tools for Small Businesses

Posted on 28. Sep, 2011 by Guest Post.

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Search engines are essential for getting your site noticed; however, it is a huge challenge to optimize your site when you don’t have the resources or tools necessary. With these tools you can optimize your page both on and off site. On-Site Optimization On-site optimization takes into account the factors on your website that you [...]

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Investors: A Question of Need versus Want

Posted on 13. Sep, 2011 by Adam Toren.

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We believe that the answer to the question, “Does it make sense for my company to look for investors?” is a matter of need. In other words, it’s important to take an honest look at your company’s objectives and your options for reaching them to determine if you must acquire financing in order to do [...]

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Attack Your Time Management Ruts, Routines, & Rituals

Posted on 12. Sep, 2011 by Guest Post.

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A rut is a routine with a series of bad habits that we do over, and over, and over again. Albert Einstein’s definition of insanity is doing the same thing over and over again but expecting a different result. We get into ruts at work, in relationships, physically, spiritually, and emotionally. Routines are activities that [...]

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7 Simple Ways to Destroy Your Business

Posted on 02. Sep, 2011 by Adam Toren.

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The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals [...]

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Simple Principles for Using LinkedIn to Drive Sales

Posted on 31. Aug, 2011 by Matthew Toren.

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Networking is relevant to all types of individuals and companies. And a perfect example of the power of networking can be found in the website LinkedIn. Over 80 million professionals currently use LinkedIn for professional networking. Regardless of your field of expertise, you likely have business questions that you would like to have answered by [...]

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5 Strategies to Boost Email Marketing Success

Posted on 29. Aug, 2011 by Adam Toren.

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Every website owner knows that there’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and [...]

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How to Surf Locally – Without Being Local

Posted on 23. Aug, 2011 by Matthew Toren.

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This is a sponsored post, written by me. All opinions and views are 100% my own. One of the most significant changes the internet has brought about has been the ability to easily communicate with people around the world instantly. It used to be that pen pals from different countries would write to each other [...]

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6 Tips for Writing Sales Copy that Sells

Posted on 22. Aug, 2011 by Adam Toren.

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Regardless of the size of your business or what you offer, one factor always rings true: Products and services cannot sell themselves. In fact, words can be the difference between a customer making a purchase or moving on. Sales professionals learned a long time ago that the words a sales person speaks can be the [...]

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5 Smart Tactics for Rapid Business Growth

Posted on 17. Aug, 2011 by Matthew Toren.

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Growing fast isn’t always what’s best for a company. In fact, some companies have actually failed because they expanded too rapidly. But most companies welcome growth, because it can be a great thing when the time is right. In fact, every business that wants to continue thriving should have growth goals. Whether you want to [...]

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You Made a Cool YouTube Video! Now What?

Posted on 15. Aug, 2011 by Adam Toren.

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You’ve undoubtedly heard the saying, “A picture is worth a thousand words.” With that being the case, a video must be worth even more. It seems like almost every marketing website we go to these days has a video on the front page, set to automatically play when a visitor hits the site. The reason [...]

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