Archive for 'Entrepreneurship'
6 Keys for Branding Success
Posted on 12. Oct, 2011 by Matthew Toren.
It’s very important to realize that your brand is one of the most important aspects of your business. It can differentiate between visitors and buyers, and can also be the determining factor for success or failure. As with any other project, there are several things to consider when building a successful brand for your company. [...]
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Please Take Our Survey
Posted on 10. Oct, 2011 by Guest Post.
Do you make some of your money locally, and some of your money remotely, or online? If the answer is yes, then we would like to ask for a moment of your help. Do you ever wonder how many people and businesses out there are really Semi-Local? How many of them really earn some of [...]
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That Little Something Extra
Posted on 07. Oct, 2011 by Adam Toren.
In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a [...]
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5 Common Entrepreneurial Mistakes to Avoid
Posted on 05. Oct, 2011 by Matthew Toren.
There’s no mystical secret when it comes to being a successful business owner. There is certainly no definite set of rules to follow, either. However, you can learn a lot from entrepreneurs who have tried, failed, and finally succeeded before you. We are all bound to make mistakes along the way, and there’s so much [...]
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The Ever-Present Brand
Posted on 03. Oct, 2011 by Adam Toren.
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have [...]
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Dealing with Negative Feedback on Your Site
Posted on 30. Sep, 2011 by Matthew Toren.
In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base. By opening your company up for this type of conversation, you’re also leaving the ability for unhappy customers to complain. And they will often do so very loudly and publicly. In cases like this, what should [...]
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Must-Have SEO Tools for Small Businesses
Posted on 28. Sep, 2011 by Guest Post.
Search engines are essential for getting your site noticed; however, it is a huge challenge to optimize your site when you don’t have the resources or tools necessary. With these tools you can optimize your page both on and off site. On-Site Optimization On-site optimization takes into account the factors on your website that you [...]
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Investors: A Question of Need versus Want
Posted on 13. Sep, 2011 by Adam Toren.
We believe that the answer to the question, “Does it make sense for my company to look for investors?” is a matter of need. In other words, it’s important to take an honest look at your company’s objectives and your options for reaching them to determine if you must acquire financing in order to do [...]
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Attack Your Time Management Ruts, Routines, & Rituals
Posted on 12. Sep, 2011 by Guest Post.
A rut is a routine with a series of bad habits that we do over, and over, and over again. Albert Einstein’s definition of insanity is doing the same thing over and over again but expecting a different result. We get into ruts at work, in relationships, physically, spiritually, and emotionally. Routines are activities that [...]
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7 Simple Ways to Destroy Your Business
Posted on 02. Sep, 2011 by Adam Toren.
The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals [...]
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Simple Principles for Using LinkedIn to Drive Sales
Posted on 31. Aug, 2011 by Matthew Toren.
Networking is relevant to all types of individuals and companies. And a perfect example of the power of networking can be found in the website LinkedIn. Over 80 million professionals currently use LinkedIn for professional networking. Regardless of your field of expertise, you likely have business questions that you would like to have answered by [...]
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5 Strategies to Boost Email Marketing Success
Posted on 29. Aug, 2011 by Adam Toren.
Every website owner knows that there’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and [...]
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What’s the deal with Firepole Marketing? (And their $1,000/month guarantee!)
Posted on 25. Aug, 2011 by Matthew Toren.
In case you haven’t noticed, all of a sudden the whole wide web is buzzing about Firepole Marketing. Danny Iny, who’s the Firepole Marketing outreach guy, is on every blog you can think of – Copyblogger, Problogger, ThinkTraffic, Freelance Switch, LifeHack… you name it, he’s there. And everyone is talking about their marketing training program. [...]
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How to Surf Locally – Without Being Local
Posted on 23. Aug, 2011 by Matthew Toren.
This is a sponsored post, written by me. All opinions and views are 100% my own. One of the most significant changes the internet has brought about has been the ability to easily communicate with people around the world instantly. It used to be that pen pals from different countries would write to each other [...]










