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10 Keys to Getting the Most from Your Facebook Page
Facebook may be a daunting concept for many businesses looking to venture into social media marketing, but in complete honesty it is virtually mandatory these days. Everyone from your eleven-year-old niece, your lawyer, all the way to your grandma has a Facebook account these days! A business presence is more important than ever, but simply... Read More
5 Blingy Things Your Website Just Doesn’t Need
These days having a great website is pretty much essential for any type of business to succeed. Even companies without any apparent need for a webpage a few years ago, now run the risk of falling the way of the dinosaurs without one. I mean really, when was the last time you saw a phone... Read More
Directing Traffic: SEO Backlinking the Smart Way
Using SEO is something you must do if you ever hope to be on the top of the search engine rankings for your industry. However, SEO is about more than keyword optimization and on page tactics. You have to think about off-page efforts as well. One way to accomplish this is through backlinking. Backlinks are... Read More
Busting the 4 Most Common Copywriting Myths
Have an uncanny ability to spice any conversation with your storytelling skills or a sparkling power to bust out an A paper for a 400 level college course in 3 seconds flat? Well, copywriting may not necessarily be for you. Writing copy means the writer must follow directions – then ignore them as needed, all... Read More
UPrinting.com: A Stand-Out Online Printing Service
This is a sponsored post. All opinions are 100% my own. As online entrepreneurs, it might seem as though you wouldn’t have much need for printed materials. Depending on your industry though, finding a good printer can become necessary more often than you might guess. For example, most everyone can benefit from networking and attending... Read More
Money From Your RSS? A Feedburner Alternative Worth a Closer Look
This is a sponsored post. All opinions are 100% my own. Our relationship with RevResponse goes back to 2008, when we posted a review of their B2B Publisher Network. We like these guys, and we’re always interested in what they’re up to. So when we heard about a new product they’re rolling out that’s a... Read More
11 Proven Keys for Getting Your Emails Read
You’ve read about the importance of having a strong email list, so you’ve worked hard to build up a big list, and you’re ready to start marketing to them. It’s wonderful if you can get your emails out to a broad audience, but there’s more to effective email marketing than just having a lot of... Read More
How to not be Scammed by an SEO Firm
Many marketing companies (those you find online and those who call you unsolicited) claim that they can do search engine optimization (SEO) for your website. The fact that they can do something that sounds so complicated is already enticing. Before paying someone for SEO services, keep this in mind… Overpriced Services At its core, search... Read More
How to Sell With Numbers
Just because consumers buy something, doesn’t mean that they are not profiting from their purchases. For example, someone who is considering buying an iPad looks at the benefits the iPad has to offer (wireless internet, gaming, easy to use interface, etc.) and decides that he or she would spend up to $800 for such a... Read More
Will an Incubator Help Your Business Take Off? The Short Answer: It Depends.
It sounds like a match made in heaven. Entrepreneurs with good ideas but limited capital and experience meet an accelerator/incubator filled with low-cost space and startup services along with knowledgeable experts to mentor them through. Entrepreneurs get support and a community builds a stronger business environment and more jobs. It can work that way, but... Read More
JoinUniverse.com: A Lesson in Flexibility
Determination is often a good thing, but if you’re so focused on executing your original vision that you fail to adjust your plans when necessary, it can mean failure in short order. So one of the most important traits an entrepreneur can have is flexibility. True flexibility means being able to quickly adapt to the... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
