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Ask the Right Questions and Get The Most From Google Analytics
Google Analytics is arguably one of the company’s most beneficial tools (and they have many) for Internet marketers. Yet the majority of users hardly scratch the surface when it comes to exploring the true functionality of the tool. It seems that many are just put off by its apparent complexity. This is a great shame... Read More
Top Hits on Microsoft’s Bing
In order of importance, here are the top Bing trending topics of the year: 1. Michael Jackson 2. Twitter 3. Swine Flu 4. Stock Market 5. Farrah Fawcett 6. Patrick Swayze 7. Cash for Clunkers 8. Jon and Kate Gosselin 9. Billy Mays 10. Jaycee Dugard No real surprises for the number one, sad news... Read More
Four Optimization Truths
Website optimization should be an ongoing process and should be the subject of attention for every webmaster, regardless of the size, authority or age of the site itself. From a business development perspective, optimization is a “must do” activity within the online marketing arena. Feedback and interaction are essential ingredients for any business and without... Read More
Take Google Analytics to the Next Level
Testing and tracking are two of the most important parts of any Internet marketing campaign, yet a large number of people choose to ignore, partly because they don’t fully understand how to go about doing it and partly because they are too engrossed in just trying to get hits and conversions. There are a variety... Read More
Google Caffeine – Will it Affect Traffic to Your Website?
One only has to mention the possibility of an algorithmic change of some kind and many online marketers run screaming for cover. Avid Internet marketers know only too well what may happen when the great guru Google decides to change its tactics and move the proverbial goalposts to one side. Websites that may have ranked... Read More
SEO Best Practices: Page Titles, Meta Description, and Meta Keywords
When it comes to onsite optimization, you need to put on your SEO marketing hat. The following guidelines show you how to create optimized page titles, meta descriptions, and meta keywords. Don’t forget quality body copy! If you follow these specific guidelines, you’ll soar to #1 in Google in no time! A page title holds... Read More
Link Building – Quantity, Quality, Deep Linking and Anchor Texts
In order to rank high in search engines, you need to have MANY links – think quantity. Link building is the process of creating inbound links to your site. Building links is important when it comes to SEO effectiveness. • Draws a LOT of quality traffic from relevant sites (which means potential customers and more... Read More
Measuring Marketing Success With More Than Just Click Through Rates
The more that we learn about the ubiquitous click through rate the more we should realize that it is not a good measurement tool for our marketing efforts. Since the Internet emerged as a serious marketing medium, we have been bombarded with reports about click through rates and how we should pay attention to them... Read More
Double Your Sales: Boost Your Conversion Rate with Google Website Optimizer
Have you recently seen a decline in your online sales orders and don’t know why? If you are looking for a website optimizing tool that improves lagging conversion rates, it’s time to take that next step with Google Website Optimizer. Conversion rate is the percentage of visitors to sites who take a “desired action.” Your... Read More
The Google Workout
With Google algorithms changing almost daily, it seems there is now a huge question mark over whether page rank really matters. If you have a high page rank site with very little traffic – the actual value of this is significantly less than that of a site with high traffic and low page rank. The... Read More
Facebook Fan Pages
Facebook has always been touchy about members spamming, but in the past year they’ve really opened up opportunities for businesses and professionals to represent themselves on the site. The best way to make your presence known if you hope to use Facebook for marketing is to create what is called a “Fan Page” in the... Read More
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