Effective Ways To Boost Your Blog Content Engagement

To actively engage an audience and increase your blog traffic, you will need to provide consistent high quality content. This is not always an easy or simple task; however there are many resources and guidelines you can implement that will enhance your creation process.

Review the following tips and tools to move your blog engagement rates in the right direction:

1. Grab reader’s attention with intriguing and engaging titles

Although blog titles and headlines are short and small, their purpose is huge. The first words a reader sees should capture attention and spark curiosity, while also summarizing your topic. You can even start with a question or compelling quote. No matter what tactic you choose, switch it up often so your loyal followers remain excited for what’s next.

2. Make your words count

Blog writers realize that being able to keep content short and sweet is imperative to increasing viewer traffic. And writing for the web requires a certain level of understanding. Online readers have short attention spans and are on the go. You have one chance to get your content to stick. Choose your words wisely and create intelligent and precise phrasing.

3. Be mindful of your audience

You want to be relatable to your viewers and subscribers. And you want to communicate with them in a way that they understand and familiarize with. Use specific and appropriate pop culture references and analogies that your target audience will find amusing, applicable or witty. It’s your blog, however you still must get to know your readers and give them what they want.

4. Be unique and original

You never want to publish plagiarized, copied or stolen content. It’s unethical and it may even be illegal. Be sure any images you use are copyright free and find a checking platform to assure you’ve properly referenced any research. It’s imperative to your success and your reputation to keep content honest and original.

5. Use online tools

Plagtracker – Use Plagtracker’s unique checking algorithm to be positive you are always publishing correctly referenced and 100% unique content.

Hemingway – This online editor is perfect for blog writers. Like Hemingway himself, the app focuses on keeping writing short and to the point. Users will find highlighted and easy to spot issues (like hard to read sentences and adverb usage) and receive a useful overall readability score.

Evernote – this app allows users to collect and save online articles, digital photos, videos and audio files all in one place. Users can easily create notebooks to streamline the research process and improve their overall blog work productivity.

Custom Writing Service – This professional writing service is composed of certified writers who can assist a blog writer ‘s every need (proofreading, editing and research). And access their free writing guides and blog full of inspiration as well.

Canva – This design tool is extremely useful for content and blog writers who do not excel at graphics. Their easy to use interface makes it simple to create modern and attractive infographics, memes, charts and other data presentations.

6. Include images, infographics and videos

Even if your blog focuses on writing, reading or literature, you’ll need to have a certain amount of visual stimulation to drive valuable traffic. Stunning photos, vibrant graphics and video content offer an exciting viewer experience. You don’t want a blog to become mundane and boring. Keep the design on point to better connect with your audience.

7. Check readability

During the editing process you may review content so many times that your eyes start to roll. It’s helpful to seek an outside opinion or to take time away to gain new perspective. Regardless, you want to be sure in the end that your content flows naturally. It’s imperative to eliminate fluff and include features like bullet points, bold keywords or italics to emphasize meaning and importance.

8. End with a call to action and punchy conclusion

You’ll want to wrap up your content in an effective and actionable way. This is often harder for writers than the title itself and can become a timely challenge. You should start with summarizing your main points and go from there. Brainstorm ways to add funny or catchy phrases, and don’t be afraid to ask thought-provoking questions.


Keep these tips in mind and try using some of the suggested tools. Your content may be good, but chances are good there is always a way to make it great. Remaining open to new ideas and sources is key and will help you better connected to your readers. Good luck and happy blogging!