Growing Your Audience Instantly
As some organizations continue to think about reaching potential audiences for whatever reason in the old fashioned way, the fact of the matter is that nowadays, there are better and more immediate methods. If you are truly looking for the most efficient and comfortable levels of getting the job done for any process, you simply need to be aware of what you are doing underneath all of the layers of operations. When it comes to communications with others for any purpose, the Internet and global technologies have taken hold of the entire system. Not only are people going to be able to move forward much quicker than they ever have before, but if you are able to tap into that system now, then you have a much better chance of improving your organization’s communication abilities as well.
Every organization has a sales force. Even the companies that act as nonprofits, government agencies, and charities are selling in a manner of speaking. You need to be constantly in contact with the people you are involved with, and you need to be sure that when you have something that needs to get to them, you have to get it to them powerfully and quickly. While the old guard model was to literally go across the state or the country in order to get to see someone else face to face, the efficiency driven models of today’s society only needed innovation to improve on the process. With video conferencing software you can literally be in front of your target audience member to make a sale, and then when the meeting is over you can be onto your next project in seconds.
Some individuals may not be as comfortable with such a quick process, but the fact is you can do a dozen meetings with video conferencing — thanks to today’s technology advancements — in less time than it would take to get all the way through airport security and to your boarding gate. Technology means you can get in front of more people faster. This is all before you even talk about the costs of business travel and commuting to a meeting in the first place.
Training and Education
Any organization needs training and education within them. If you aren’t training your employees at different locations how to better use processes, services, and products, then you are training the customers how to be more efficient. You could also train suppliers on certain aspects of the organization so that both parties can benefit, and you can even train those who you rely on for services about your organization so that they can better respond to your business’ needs.
At the end of the day, everyone can always use a little more training to become a little bit better in their role. However, one thing that most companies can’t afford to waste is time. That’s exactly why it is so vital to find a way to connect with multiple people as quickly as possible. Minimizing the amount of time needed to travel, get to a meeting, and spend time going over things is one thing. But, when you add in all of the flexibility, you also have a great shot at getting people to buy in the first place. No employee, supplier, or any other member is going to want to willingly give up time to work with you on meetings. However, by having a quick and efficient process in play, you could literally be looking at them face-to-face and eye-to-eye within seconds, no matter where they are, thanks to new video conferencing methods such as Blue Jeans Primetime. You can’t imagine how much more likely people are to buy in and give you the time when it isn’t inconvenient to them.
If you are fortunate enough to take on investors, you also want to be able to communicate with them as effectively as possible. This is true for current investors, potential investors, other businesses you wish to collaborate with, or even competitors (to a certain extent). However, the last thing you want to do if you are trying to manage an organization with the correct financial model in play is to invite them all in for meetings in an overpriced conference room, put them up in expensive hotels, and pay for meals and refreshments. What you can’t afford is to hemorrhage cash. So instead of minimizing communication, go the other way and show them how important their time is by always maintaining communication and not stealing hours or days out of their life to come communicate with you.
Every organization needs to feel out how they want to operate. If you try and force anything, you will most likely wind up failing. But, if you can find the common ground on communicating with your employees while keeping an eye on innovation, you will find yourself with a much more “close-knit” group while also minimizing expenditures along the way.