From pursuing the corporate route in life, with the hope that one day their degrees would land them the dream 9 to 5, to becoming university dropouts with a passion for travel and online business…
Having just moved in to their new swanky London office and owning a website which has grown to boast 12 employees and over 80 franchisees from across the globe – meet Neil Waller and James Street, the young entrepreneurs behind travel network MyDestinationInfo.com in this inspirational interview, as they explain why leaving University wasn’t such a bad idea after all!
Why interview Neil Waller & James Street?
I have a funny feeling that many of you are going to be very inspired by this next interview. Neil and James’ story is very unique in the way that they had originally planned to do what most kids are taught to do and pursue university, with intention of gaining a degree which ‘should’ eventually help them land their ideal job. But instead of doing this to the full, they went off track slightly, leaving university and setting up their own online business – an online travel network, which 4 years later has won multiple awards, with expert writers and reviews from over 80 different destinations.
I’m sure you will agree, that’s quite an accomplishment having taken the risk of leaving full time education, by going out on a whim, and trusting their plans for what was once, a small, part-time side project which was used to fill their evenings and weekends.
The main reason I have been looking forward to presenting you this interview is because I want you to use it to fuel your own online success, and make you truly realize that you don’t have to go to University or College in order to become a success. Not saying that education is bad, because many have gained huge success from what they have learnt at college, but just giving hope to those of you who have thought about pursuing the entrepreneurial route in life by starting your own business, working from home and being your own boss!
I hope you all enjoy this interview as much as I did putting it together. It has personally inspired me with my own online venture and encouraged me to take action in developing those small ideas into a sustainable product or business model and I am certain it will do the same for you. Who knows, you could have the next 6 figure online business just sitting in your note pad – it’s no good being in there, so start doing something about it today!
Until next time – all the best,
Luke Etheridge
“The Interview Guy” at Blogtrepreneur.com
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Neil Waller & James Street Interview (Audio Transcription)
Luke Etheridge: Hi guys. This is Luke Etheridge here from Blogtrepreneur.com. And here today with me, we have Neil Waller and James Street from MyDestinationInfo.com.
Welcome along, guys.
Neil Waller: Thanks, Luke.
James Street: Thanks.
Luke: Thanks for doing the interview today. First off, would you like to tell everyone what you’re about, what your online presence is about and your online business?
So in our summer holidays, when we went out there, we basically put everything from local events, all the restaurants, all the latest deals on the website. And it was really popular. It got 33 advertising clients that summer.
So we thought we can replicate this all around the world. Started looking at different destinations and saw there were websites, but no one really had accurate local information.
And since then, we just found local partners in all these destinations, and we now are in, I think, today, 80 destinations around the world and it’s grown to be trusted by millions.
Luke. OK. I mean, the first question of mine is, why Marbella?
London’s actually one of the few cities in world that does have great online information. But there are so many more of similar size and standard as London, but just doesn’t have that kind of… that great quality presence that we’re hoping to provide.
Luke: OK. So like, Marbella had never seemed to have a website that was dedicated to Marbella?
Neil: It certainly did. But nothing of the sort of quality that we hoped to produce, and nothing that we were kind of using in London. So we kind of saw that sort of great quality website in London and thought, “Let’s do this in Marbella.” And then kind of, as we grew, we noticed that even more and more destinations didn’t have that sort of quality presence.
Luke: Yeah, yeah.
James: As well that, at the time, we were at still at university. This was a holiday between our third and fourth – which it should have been our final year. It was kind of just a project at that stage. And it so happened that we got to the end of the summer holidays and called the university and said, “We think we’re on something, we’re not coming back.”
Luke: Oh, really. So it actually leaded to you dropping out?
James: Exactly. Yeah.
Luke: Oh, that’s wicked. That was actually my next question – was that, obviously it just started out as just a project on the side, as I think probably everyone’s websites do. It sort of seems to be a part time job at the time, whether it’s uni that takes up most of your time or another job.
I mean, when you did start it… I think it was four years ago now.
James: Correct.
Luke: Yeah. I mean, now you’ve got an Alexa ranking of under 16,000, and obviously that’s quite good. Did you ever think that it would ever get to this?
James:
But certainly, no. It’s obviously really pleasing to see where it is now. And that ranking of 16,000 and the traffic we get, it’s just looking like it’s going to get a lot better over the next 12 months as well. So exciting times ahead.
Luke: Yeah. Cool. So when did you actually realize that, what was once a very small side project was going to become your main focus and you would actually have to jack in the union?
Neil: Well, pretty early on we realized we’re going to have to jack in uni because it got to the end of that summer holiday. And it was kind of question of… At that stage, we thought we’re on to something but didn’t know. We’d been going for three months. But we had to make a decision: “You’ve either got to go back, leave Marbella and finish your studies, or have a crack at it.” And we simply thought, “We can’t give this opportunity a miss. We got to go for it.”
It was probably only then, two years later, that we really knew, “OK, this is financially stable, working in all sorts of destinations around the world, in different cultures, and it can support a lot people in terms of giving them an income.”
The evolution of MyDestinationInfo.com over the past four years.
Luke: Yeah. Cool. So at the time you’re sort of going out in the wind, actually just sort of chancing it, and then ended up actually sort of coming true.
Neil: For sure.
Luke: So…I mean, a website that doesn’t actually actively sell anything… Just for anyone out there, basically Blogtrepreneur has a lot of visitors on there that are intending to start websites and online businesses. But for a website that doesn’t actually actively sell anything, how do you actually manage to monetize a site like that?
Neil: It’s purely done through local advertising. The model is that the franchisee owner or the local expert goes out to these businesses and sells them a listing on the business or an advert around the site. And obviously people coming to site will see their advert and then visit the business – or we hope they will visit the business.
So it’s purely on an advertising model, but we also have holiday bookings as well, which was introduced in the site this year. So we gain commission through any hotel booking made through the site, any car hire, any flights. And this will be expanded on again with tours and that sort of thing.
Luke: Has that been quite successful, the whole booking system?
James: It’s very new to us. It’s something that we’re really focusing on now. The early signs are good, but it is still new to tell. It’s probably the hardest thing to get into. But we’re now at the stage where we’ve got a big enough audience to go after it.
Luke: I think that’s a really good point to make, because I think making people actually stick on your site is actually quite hard. It’s quality, what it all comes down to. It’s actually the quality of your content. You need to deliver in order to actually make any money or have a business in the first place.
Neil: It is. And it’s a slightly difficult one to swallow, because, of course, to achieve that, you’ve got to be willing to wait for the return on investment. You can’t [inaudible 06:40] and try make the advertising dollars from day one.
You got to accept you’re going to have to build up a quality resource. You’re going to have to give users a real reason to go on your site and stay on it.
Luke: Yeah, yeah. I suppose you got to give out quite a lot for free, which is probably the hard bit to stomach.
Neil: Yeah. It’s perseverance until it gets to be sort of a critical mass, and then you can sure cash in.
Luke: Yeah, yeah. So throughout the actual four years of the website’s existence, what have been the boldest and the greatest move in terms of increasing the site’s success?
Neil: Well…
James: It’s probably the model that we came up, I’d say.
Neil: Yeah. Because we didn’t start… When we started the expansion, we actually started employing people in other destinations, and that was really tricky. And then we came up with, “Well, what made it special about us Marbella?” It was our sort of passion for the destination and passion for the business.
So coming up with the franchise model was actually a decision that was made in the pub, I remember – was one of the best decisions that we’ve ever made. But that, in itself, gave us a trick four years ago.
Luke: Yeah. So you’ve basically created a network of franchisees, is that correct?
Neil: Yeah. Exactly. And for us, actually, the word franchising in many respects can have a slight negative connotations. It really is lots of local partnership and the natures of the contract, is that they are franchisees. But it’s more lots of local partners, and it feels like one big company.
Luke: Yeah, yeah. You mentioned that obviously you’re uni dropouts or college dropouts as they would say in America. But a lot of Internet marketers and online entrepreneurs actually… they teach that it’s not always great to go to union and it’s not always the right thing to do. Where do you actually stand on this? Do you think that education is a good thing or a bad thing, or do you think you don’t really need it as much as people say?
James: I think we both stand on the same point of that, and say that… I mean, we grew up in university, and I guess we kind of needed to get out of our system a little. Even when we quit, being about 22, 23 in business, we found it quite hard, in that everyone was expecting us to be the kind of sales people rather than actually owners of the business. And we kind of pretended to be so as well in some stages.
But we both think university is a bit little overrated, and we’d advise anyone to just get started and run a business because it’s more common sense than anything, really.
Neil: There’ a couple of other points that go with that, though. We can recall about four or five times within the last four years where we came to quitting, where times were really hard, when the recession hit and everything was a challenge financially. And it was not having a degree that forced us to carry on and succeed. We had nothing to fall back on.
And so, not having a safety net meant you’ve got to make the success, you got to keep going. And that helped a lot. And the other thing with what the Internet gives people is, no one knows who you are…
They judge you on the value of your product and service before they judge you.
You know people say when they meet you in the first seven seconds, they’ve made their mind about you.
Luke: Yeah.
Neil: With the Internet, they meet you second. First of all they see your product and see what that’s about and then they meet you. And that just gives you the edge, meaning you don’t have to… it doesn’t matter how young or old you are, how inexperienced you are, they’ll judge on the product first.
Luke: Yeah. I think having a website is certainly a great idea in that respect. Because you can convey a really, really professional image with your website. Whereas, in real life, you might not be as outgoing and as talkative. So you can sort of use your website like a portfolio almost to introduce yourself.
James: Exactly. Yeah. As a business partner.
Luke: Yeah. Exactly. So when you visit mydestinationinfo.com, it’s quite like a friendly place to be. This is bit of a strange question, but you actually feel quite inclined to hang around on it, just because of the sheer look of the site. It’s got a friendly sort of vibe about it, with the video and all that kind of stuff. Did you actually make a conscious effort to get that sort of vibe across?
James: Definitely. The design, we always put as a very, very high priority. Just to keep it clean and simple as well has always been kind of what we’re all about. But, yeah, we are a friendly business – we hope so, anyway. [inaudible 11:24] .
We have kind of annual conferences. We will get together once a year and just have three days of talking about things. We all get on very well, and I think just attracted like a great bunch of people to work with. So it’s a bit of pleasure really.
Luke: So the guys that actually have a franchise, do you get together with them, you actually know them personally, or are you a bit more distant with them?
Neil: We’ve been out to see each of them in their destination. And, as James said, once a year we all get together in someone’s destination as an entire collective group to keep things on tune. That just keeps everything in that friendly tone, because at the end of the day, travel is an emotional experience. People really look forward to and enjoy their travels. So you’ve got to convey that in a website.
Luke: So you go to see other places, to go all over the place?
James: We have.
Neil: More glamorous than it sounds, but we travel about 250 days a year.
Luke: Always on plane, yeah?
Neil: Exactly.
Luke: Not the greatest. But I’m sure it’s all fun, anyway?
James: No. And you know… I can only say traveling is great because the amount of different experiences and ideas you get around the world and the way in which you see people doing different things. That’s incredible.
We’re so more open minded entrepreneurs for having been exposed to those different cultures and the way people work.
Luke: Yeah. I mean, it’s certainly something on my personal list as well. I want to travel the world. Because I don’t personally think that within the 23 years that I’ve lived, that I’ve actually been to enough place. And I think you’re right. The more and more places you travel, the more open minded you become. And it’s so much better to meet different people, isn’t it?
Neil: Definitely. Although what we are trying to do now is get into much more into multimedia with virtual tours and videos. So, maybe in a while you’ll be able to travel just through our sites.
Luke: Yeah. That would be cool. I’ll just stay in my room. So when you actually started it, the website, you obviously had no readership and no actual following. How did you actually – within four years – how did you actually set about building a sort of following and a real readership? Was there any sort of strategy in place? Were there SEO strategies or any kind of traffic generation strategies there?
Neil: Obviously, nowadays, SEO pretty much dictates most things in our business.
Luke: People go… Yeah.
Neil: Now there is an element to that, because, certainly, when we started, we were getting a following just by having good content. And being out in those local markets and just talking to people. If you got something that’s unique and special, word of mouth does obviously spread. But, no, now SEO is a key component of what we do.
But if something – we leave the experts to get involved with. From a sort of managerial point of view, we just strive for quality. Because all Google is tiring to do is put users in touch with the best possible content and the best possible user experience.
So we put our focus on making sure that when people come to the site, they’re getting what they want. And, eventually, with a good SEO strategy combined with that, you’ll come on top.
Luke: Yeah. I mean, that’s actually a perfect point to make. Because what I find is that, you might be number one on Google or whatever field, your keyword. But if once someone’s visited your site, the actual content is rubbish; people are just going to leave. And that goes back to our earlier point about, how your content has got to be great and keep people at the site.
Neil. Yeah. And a lot of it with SEO as well as getting links, which you can go out and proactively get. But, again, if you have good quality content, people will come across you and then will link to you naturally. You don’t even have to ask into it. They’ll come across and go, “Hey, this is brilliant.”
We had it in Tebali. There’s a cool bar in Tebali called Brasty Bar. And a newspaper in New Zealand was writing an article about Tebali found our listing on Brasty Bar and linked to it. And that day, we got thousands and thousands of viewing just to that page, from that.
And we had a great one with… I mean, the crowning moment was the Icelandic volcano, you know earlier this year. The volcano page went from about 50 views a day to 15,000…
Luke: Wow.
Neil: …just because we had a webcam. And I think now if you go on Google and type “volcano webcam” with a number “1” – and it still gets one enormous amount of traffic. So you just have to focus on delivering a cool product and it will over time bring you.
Luke: Yeah, and you obviously hope that once people go to that page that they start to get into your site. And go to various others, you know, they start to notice. And other things catch their eye and then they actually stay on the website for, you know, for longer. And add it their favorites and that kind of thing so it snowballs in a way, doesn’t it?
Neil: And you’ve got to be clever, you know. You’ve got to offer the social media tools so that when someone’s on our webcam volcano page you know click. They can re-tweet it, or Facebook it. You know, you’ve got to help people to share that information. If you give information, they’ll share.
Luke: Yeah. So, I mean say if one of our readers actually wanted to start a website, you know. Similar to yours, that was a travel website or any kind of online business what advise would you give? What was the sort of, you know, what’s the main thing that you can say about starting an online business?
Neil: Come up with a niche idea and focus. We’ve seen a few other examples on the web. Sites can become very muddled. They try and do too much and you get lost trying to find information on it.
So we say the first thing is take yourself outside the technicalities of building a website and just work out, why does it. What it’s for and what’s the information people want and then start to design it with that very clear message in mind. And the more niche and specific you can go the better it is. But just always keep a clear navigation in mind and a clear message on the site.
Luke: Yeah so, I mean obviously planning is quite important then. Is that what you’re saying?
Neil: Yeah. I mean we say that but for years we’d rather jumped into this head first without really knowing what we were doing. So it is a question of, yeah, just giving it a go. But also getting the right people around you I think. That’s what we’ve learned in this business is getting the key members in.
Luke: Yeah, I mean that sort of leads me to it, one of my other questions about outsourcing. Did you get to where you are today by, you know, outsourcing a lot of the work to other people or have you personally done it yourself? Have you done it with people that you trust or have you actually paid people to do, you know, the design, the SEO you know, the content. Have you ever paid for the content to be outsourced at all.
Neil: None of the content. That’s always kind of been written by the local experts and by ourselves. We never outsource that but definitely certain elements of design and SEO we’ve outsourced.
But gradually us, you know we’ve become more cash flow rich and we’ve brought those people in house full time. And today we’ve got about 30 employees which covering all those sort of aspects and working in house on the products. Which is a great position to be in?
Outsourcing is great for when you get started but using Elance and Odesk it’s a fantastic tool. Because the fact is, when you start up you don’t need all those resources full time. So you can’t pay the overhead and having someone in house when you only need a day, a week.
And obviously as you grow what happens is you need somebody in house full time. And you don’t want to start paying the margin that outsourcing has. Because obviously someone’s got to make profit outside. So you bring them in. But it’s an invaluable tool to use when you’re getting started.
Luke: Yeah, so you’d very much recommend sort of hiring a freelance graphic designer to do some quick design in order to get your, you know, your site looking better.
James: It makes a huge [inaudible 19:46] what you think you can design and you know, you do all your best on some sort of a fashion data. If that was all the biggest things [inaudible 19:53] that sort of [inaudible 19:56] initial design, people just ultimately want the website if it’s a nicely designed.
Do anything I will say about how outsourcing, it comes a bit with a cadaver, and this is only speaking from our own personal experience. You’d think you might be doing yourself a financial favor by outsourcing to sort of Asia, or India. Every time we’ve done is turned into an [inaudible 20:17]
Neil: Oh really? It’s extended up sort of, I was just giving up in giving the job to someone else. You’d think you’re cutting corners… Well I’m not cutting corners -You’d think you’re saving money. But the communication is very hard, and the ones that we’ve worked with, we don’t understand anything about deadlines. I always stray people towards fame, where you can easily communicate with someone and to a certain extent, you do always get what you pay for.
Luke: Yes, so I mean in that respect It’s probably quite good to go with people that actually even personally recommended to you, so people you actually know and trust.
Neil: Absolutely.
Luke: Yes, so you said that you were a franchise, sorry going back a bit. How many destinations are you covering now?
Neil: Eighty.
Luke: Eighty. Obviously that’s a lot of experts. Is that one expert per destination?
Neil: Sometimes It’s one, two, some of our teams you know it really depends on the size of the destination, but it varies.
Luke: Where do you start with gathering these experts? Where did you get them from, and obviously do you do a lot of research on that individual person? Because obviously, you know one would worry that they could be in anybody, and you know just want to make a quick butt, by doing the work for you and then not really knowing this stuff. Is there a sort of a process that you go through to vet these people?
Neil: Yeah, of course, like buying you know enduring partnership you’re definitely going to do your homework on them, as there’ll do their homework on us. But in general we advertise on general business sites, and franchise sale websites. And then they’ll probably kick us off the whole vetting process. But you can take out to anything you notice within two months though as a franchisee.
So It’s quite difficult that in all of our expansions has been… I’d say relatively slow. We’ve only covered 80 destinations very well I’ve been you know big brands out there with blanket. The whole world with any content that’s being probably used or driven, and I’d say they also have lots of gaps there. We make for one of our websites that’s fully up and running.
You know be heavy and bigger top guys individual websites, simply because they’ve got a lot of gaps in their concept, and they’re saving out travel rights in once a year. It’s a slow contempt method. It’s a market that’ll probably get here eventually.
The Algarve homepage run by local expert and franchisee Fiona Butler
Luke: Yes, so I think the point to make is that It’s more important to vet these people than not vet them. You could probably grow quicker, and bigger, if you didn’t vet them. But the point is that, you wouldn’t be so successful if you didn’t.
Neil: Yeah, I mean they’re not mistaken the anonymous business kind of taking up the wrong partner, and it definitely cost you more in kind of time and method to get that months of speed. You’ll need to be starting off on the same page and understand each other, and have all of that sort of passion, and drive. It becomes the running end of this.
Luke: Yeah speaking of passion. How important do you think, I mean a lot of people, a lot of Internet marketers you know online businesses owners always say. You should follow your passion if you’re ever going to start a business, you should follow your passion. Do you agree with this? How important do you think it is?
James:
It is – without a doubt. Because the starters one time gets tough, if you’re following something you’re passionate about. It drives you through it. When general website visitor reads something, they get so much more engaged so much more ounce of something when you’re being passionate in just reading something that you’re just writing for the sake of it. It shows through in the end product which then gets you more visitors, and makes more revenue because that’s what more visitors equal.
Luke: Yeah.
Neil: OK. It also depends on what motivates you. We’re were at this business awards last week. And the guys who were picking these awards and turning over billions and billions of dollar in like three years, where the ones that are running these random companies you never heard of. Just people who do kind of energy or builds like the screws that you will find in your toy. That sort of thing – that you never think of kind of inventing or running a business for.
But those are guys are the ones that are stepping up and turning over huge amounts of money. So it’s a difficult one call, that.
Luke: Yeah, yeah. So it’s sort of about… Yeah, obviously…
James: They might be passionate about the screw that goes in your toys. Who knows?
Luke: I think it’s about finding the right company to actually invest in, I think, in their case maybe. Maybe not a passion.
Neil:
And at the end of the day, also, when you’re building a team of people to work with you… Passion is contagious. You having passion for something makes everyone else more driven and more onboard with your message. So it does spill over.
Luke: Yeah, yeah. Moving on a little bit. I’ve got a question here. As the Internet becomes more and more popular, many markets which were free to compete in once upon a time, five years ago, are now becoming quite overcrowded. From your experience and knowledge, what market would you advise someone to enter into in 2011?
James: We’re going to keep that one to ourselves.
Luke: You obviously got some ideas and some plans?
James: Yeah. We’re entrepreneurs at heart, so we’re also looking at new kind of avenues and what to do next.
Neil: I would say, entrepreneurial aspects and particular fields aside, if I was going to go into one type of industry, I think SEO is a great space to be in right now, because it’s becoming so essential. Even today, there are businesses that aren’t web savvy yet or fully understanding what the Internet can do for them. And so, if I was going into any business that I wasn’t going to be an entrepreneur in, SEO would be one place to be.
Luke: So learn SEO and then sort of teach it and own a business that would be an outsourcing SEO company?
Neil: It could even just be a specialist on Twitter or a specialist on Facebook. SEO is such a vast array of things. And, again, if you maybe specialize in one aspect of it, there’s a niche to be had.
Luke: Yeah, I think… I mean, you touched on there. But social networking is massive, isn’t it? So just to be an expert in Twitter, I mean, I think it is… Yeah, Joel Comm, from America, he’s written a book on Twitter and has sold thousands and thousands. And it’s just about how you can actually promote a business through Twitter. So it goes to show that that kind of thing is in demand.
Neil: To be honest with you as well, I was at a big digital travel summit the other day. So many people still don’t know what they’re doing with social media. So many people are still just going ahead first into it, don’t really know how to assess what they’re doing or what they’re getting for their money spent. So it’s one of the biggest areas…
Luke: They’re so many people out there that actually still require that kind of guidance.
Neil: Definitely. There are so many people out there doing it, not knowing what they’re doing, let alone the ones that aren’t doing it. Yeah.
Luke: So what’s in store for mydestinationinfo.com in 2011? Do you have anything planned for… Where do you see it in sort of a year’s time?
Neil: Well, essentially, it’s much more of the same. The thing with us and the Internet, the way we work, is it takes about a year to see the results of all our work. Because from opening a new destination, it takes a year for the franchisees to really build up that site to be a quality resource.
So we’ll see a lot of the fruits of all the work we’ve done this year. And this year, we grew from 40 to 80 sites already. So we’ll see a lot of the fruits of that work next year. So next year, we hope to grow to be 25 million visitors to the sites, and the year after that, to 100 million – and keep the number of destinations growing as well.
Luke: OK. So you certainly done most of your work in 2009 then?
Neil: Yeah. I mean, this year has been incredible as well.
Luke: Sorry, 2010. That’s what I meant.
Neil: Yeah. And we’ll see all of that come through next year. And, of course, the key with the Internet, you’ve always got to develop, always got to keep the innovation apps up. So we got the mobile versions of the site, we’ve got mobile apps coming soon, and just keep pushing forward.
Luke: Mobile apps, is that something that you see as revolutionary? Do you think it’s a good idea to get into that for any sort of blog or business, because ProBlogger and other bloggers like that out there have mobile apps? Is it something that you think is quite beneficial?
James: Definitely. It’s one of the biggest growing sectors at the moment, along with social media. And if you can tie the two of them in, so that people playing around with their mobile app while Facebooking and Twittering on it, it’s great.
So you got to work out why you’re doing it and how you can best service them, and then go and build it.
Luke: So actually make your app worth downloading almost?
Neil: Exactly.
~ Neil Waller and James Street ~
Luke: So lastly – this is my last question. I basically ask this same question to every single one of our guests. If you lost absolutely everything today, your list of subscribers, your readership, your following, the whole online business or your contacts – I don’t mean to scare you – but what would you actually do tomorrow to get you on the right track to wealth and success?
Neil: I’ll let James answer that so I think of an answer for myself.
James: That’s a very good question. I’m not sure we would start out on this journey again. It’s been a long four years together where we are. And, the Internet, even four years ago, it was very different from what it is today. So that’s a very difficult question. We’d have to come up with some new Internet business.
But like I said earlier, SEO is definitely a growing market.
Luke: Do you think you would do things differently? Would you make that sort of four years – would you try and decrease that four years to like two years maybe?
James: We could a million things differently and get there a lot quicker.
Neil: That’s hindsight.
James: That’s learning, exactly. Exactly.
Luke: Yeah, hindsight is the best.
Neil: But you’ve go through that process, because also, you got to make your mistakes early. Better to make it early than make it later and have it be a big mistake, and just keep learning that way. It would be foolish if we didn’t say we’d go back four years and do things differently, because that will mean we pretty learned nothing, if you know what I mean.
Luke: Yeah. Do you think you’ve learned a hell of a lot from the mistakes that you’ve made on this website than what you learned at university?
Neil: Definitely. I mean, the ironic thing, which I always tell everyone, is…
before we left university, six months before, I did a module in e-business. Basically the study of online business models…and I failed it.
Luke: Yeah. So, yeah, that sort of says everything, doesn’t it really?
Neil: Although I was particularly lazy at university.
Luke: That might be the case… that might be the case. Anyway, guys, thank you very much for doing the interview today. So that was Neil Waller and James Street from MyDestinationInfo.com. Make sure you check out their website. And I hope you both have a good Christmas, and you’re not snowed over here.
James: No, it’s all right.
Luke: Cheers, guys. Thanks a lot.
James: Thanks. Bye.
Neil: Cheers.