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Top 5 Small Business Customer Engagement Strategies

As most large corporations know very well, customer engagement is one of the keys to building long term customer loyalty and revenue streams.  Many companies spent $100 billion on customer engagement efforts several years ago. Today, it’s probably much more than that. However, customer engagement isn’t something that only the largest multinational corporations should worry […]

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Do Infographics Still Work?

Infographics are the USA Today of content. They can be fast, fun and easy to read. By the end of the scroll, you’ve got plenty of new factoids. Then it’s time to go to next infographic. As digital marketing strategies go, the Content Marketing Institute found that 62% of companies they surveyed used infographics. That’s […]

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What Are The Best Marketing ROI Metrics?

Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns. In reality, Internet marketing campaigns can be measured, but many organizations put so much emphasis on the creative side, they forget to identify the key metrics that enable them to evaluate performance. Let’s take a look at important Internet marketing […]

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