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Do Infographics Still Work?

Infographics are the USA Today of content. They can be fast, fun and easy to read. By the end of the scroll, you’ve got plenty of new factoids. Then it’s time to go to next infographic. As digital marketing strategies go, the Content Marketing Institute found that 62% of companies they surveyed used infographics. That’s […]

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What Are The Best Marketing ROI Metrics?

Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns. In reality, Internet marketing campaigns can be measured, but many organizations put so much emphasis on the creative side, they forget to identify the key metrics that enable them to evaluate performance. Let’s take a look at important Internet marketing […]

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Unleashing the YouTube Inside of You

More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]

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