Ever wonder why some small businesses seem to rock at social media whilst others (maybe even yourself) are anything but superstars? I am going to give you the secret formula in this post. People like to buy; they don’t like to be sold to. This can be a tricky proposition and has to be done […]
Continue readingThe idea of paid endorsements isn’t new, but the concept of connecting everyday people with companies seeking social media endorsement is a new twist. If you thought sponsored tweets were just for the Kardashians… think again. The founders of Blast Buzz (or Blast for short) are trying to reengineer the way everyday people and businesses […]
Continue readingWhen I talk to small business owners about the benefits of blogging, I’m quite often met with resistance. Faced with mounting responsibilities on the operational end, finding the time to keep up with a blog can be regarded as a thorn in one’s side––just another mundane task that either the owner doesn’t have time for. […]
Continue readingKeep in mind that more start up businesses fail than succeed, but those who follow this advice are more prepared to ward off unnecessary blunders than wind up in bankruptcy. Mistakes are inevitable, but the best defense is learning from other’s failed efforts and when wrong, promptly fix the problem and trudge forward. Check out […]
Continue readingMore viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]
Continue readingAccording to an article by Mark Henricks in All Business, the 2008 economic recession was responsible for a 50 percent increase in business bankruptcy, and these businesses included the likes of automotive giants General Motors and Chrysler. While some businesses including the aforementioned companies were able to be saved by bankruptcy, many more were forced to […]
Continue readingBrainstorming business ideas around the table with friends is fun. When it comes time to make some decisions, there’s a number of questions that need to be asked and answered honestly before diving into the deep-end. Take a personal inventory before you plunge into the entrepreneurial world and start with our short questionnaire. Can I […]
Continue readingBreaking Bad is a show about its main character’s blackening soul, the vast abyss of the human condition, and the cost of power. Without the meth thing, though, it’s really a story about a teacher who decides to start his own small business. In preparation for the final season, I threw the best episodes on […]
Continue readingWhat’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart a successful large company by […]
Continue readingOnline marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online […]
Continue reading