Comments on: Naming Your Baby: How to Choose a Business Name

By: Adam

Adam — Thu, 26 Apr 2012 03:57:29 +0000

Some sound advice, i thought i solved this issue before only to realise that business name is already taken!

By: Scott

Scott — Wed, 11 Apr 2012 16:33:08 +0000

Whilst it does depend on the market you are targeting, one thing of importance is the business owner. Some businesses get so focused on what they think will work for their market, they forget that it needs to work for the owner as well. By that I mean – if the owner is a fun, outgoing person, the name should reflect that, if they are a conservative person, it should reflect that as well.

By: Marc

Marc — Thu, 05 Apr 2012 15:30:08 +0000

Personally I believe it all depends on in what industry your are working and what type of market you are targeting (or you want to target in the future), since various types of customers expect various types of names and messages.

By: Scott

Scott — Tue, 03 Apr 2012 02:32:17 +0000

Some good points, particularly on leaving room for growth. A lot of my clients ask me how to make a Business Name roll off the tongue – usually using “hard” sounds makes it more memorable (eg. Kinkos, FedEx). Also, I agree with your “Keep it Fresh” point, but every now and then, you really want to make the business sound small and homely (like Kate’s Café), if you’ve done enough research on your target market beforehand, then you can tell what kind of name you should have – a “cool” name, or a “homely” name.

By: ConstructionEquipment

ConstructionEquipment — Fri, 30 Mar 2012 17:04:22 +0000

Great point on leaving room for growth. I’d imagine it could be fairly detrimental and confusing if your business was named one thing, but did another.

By: Ren Carlton

Ren Carlton — Wed, 28 Mar 2012 20:12:34 +0000

Agreed! My company had to change our name once to something that allowed exansion… we were able to stay with the acronym though, so our logo didn’t have to change too.