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The Ever-Present Brand

Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have […]

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7

Dealing with Negative Feedback on Your Site

In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base.  By opening your company up for this type of conversation, you’re also leaving the ability for unhappy customers to complain. And they will often do so very loudly and publicly.  In cases like this, what should […]

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4

Must-Have SEO Tools for Small Businesses

Search engines are essential for getting your site noticed; however, it is a huge challenge to optimize your site when you don’t have the resources or tools necessary. With these tools you can optimize your page both on and off site. On-Site Optimization On-site optimization takes into account the factors on your website that you […]

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7 Simple Ways to Destroy Your Business

The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals […]

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5 Strategies to Boost Email Marketing Success

Every website owner knows that there’s a lot more to email marketing than just sending out a random email now and then. To truly maximize your results from email marketing, you’ve got to have an effective plan that includes targeted, well-thought-out content, consistent effort, and testing. It’s also important to know your audience well and […]

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