RIVworks Brings Down the Cost of Interactive Video

It can be so difficult to set your site apart from the rest, especially without appearing to be overly gimmicky or even cheesy. When you have spent considerable time and effort in the design and layout of your webpages and are sure that you have your optimized message perfectly portrayed, then why not consider looking at a “new niche” (as one of the founders of RIVworks describes it) and put a rich interactive video online?

The concept of RIVworks, as outlined by its founder Ty Ricker, is a video delivery service featuring actors that walk onto the page and describe what you have to offer, pointing out special features, buttons or talking about your site in general. You may have seen this once or twice as you are surfing the web, but generally it is still considered novel and in its infancy. Thus “rich interactive video” engages shoppers and enhances the selling process by making the experience more fun and entertaining.

The service is surprisingly affordable and starts off at only $79 per month. For this you can choose from among the company’s 5000 recorded video clips, using a male or female actor in a “full body” or “half body” format and select whether they walk onto the screen from the left or right.
As the idea is to really project a human element to your website this can have a markedly positive effect on your visitors. We have always preached that you should “humanize” your e-commerce site as much as possible, even if it means just putting up photographs of the owner or staff, including quotation marks around text and attribute content to real people, including links to Facebook pages and so on. If the walk on actor may seem too generic for you, you can opt to spend some more and reproduce yourself. You can also opt to create a custom set of videos, which will mention specific services or site options, although your prices will increase accordingly, up to about $1700.
It seems that the company may also have its sights on creating a video marketplace and offering creative types a platform to sell their wares to marketers just like you, who want to be on the cutting edge.
It is not recommended that you include this type of presentation on your site if you already have an overly rich experience lined up for visitors anyway. You need to be aware of potential conflicts between different scripts and applications and remember not to slow down your page loading times too much!

Have you tried RIVworks? Let us know your experiences.

Adam Toren