Choosing the path to wallow in self-pity and disappointment has never led anyone to achieve their goals. When faced with a tough obstacle in either a personal or professional setting, throwing in the towel the minute a goal seems difficult to achieve or even downright impossible ensures failure 100% of the time. We’ve all heard […]
Continue readingMarketing is an important skill for business, and for life itself. Really, anything can be marketed, including a product, an idea, yourself, or your view point. The biggest mistake people make is thinking that if they just get their name “out there,” they’re going to see results. But no matter what you’re marketing, there are […]
Continue readingIn all aspects of our lives, sometimes the best lessons are learned the hard way. As a business owner, making a decision that maybe in the end wasn’t the best choice can end up costing customers, money and in some cases, the business itself. What is important is to view any failure as a positive […]
Continue readingBlogging can be a tricky monster to face. The relative creativity that is required of the blogger as well as the fact that the posts need to be well written can be a daunting task to most business owners. Focus on what you do best and work to continue and improve the blog as you […]
Continue readingMore people than ever are using the internet to find businesses, retrieve information, and research a business’ credibility. Being invisible in a web search is a huge weakness. With a little work, any business can boost its internet presence. Here are 5 surefire ways to get your company found in web searches and boost your […]
Continue readingIf you’ve run out of friends and family and there are no crowds beating a path to your company’s door, it may be time to explore other, less traditional fundraising options. Some of these lead to surprising levels of success. For example, one request on kickstarter.com asks for funding for a film, The End of […]
Continue readingRunning a small business means you are up against bigger companies with seriously fat budgets and established reputations. Building the trust of prospective customers can be a bit of a task, but once the quality and legitimacy of your company is established, customers will be much more likely to abandon the patronage to the big […]
Continue readingSocial media is huge these days, used by individuals and businesses alike. For businesses, balancing the tipping scales between personal and professional use is important and vital to building and maintaining a professional image. Many entrepreneurs have the added responsibility of maintaining a business image outside of the office. Being in the business of you […]
Continue readingOff-handedly, marketing may seem to be an intuitive process. However, if you have ever dabbled in marketing-planning, you know that it is sometimes completely counterintuitive and rather complicated. Sometimes it is a process where trial and error are the most effective approaches. Other times, it is more important to carefully research every detail before saying […]
Continue readingThe ability to stay positive in the face of tough situations is truly a life skill worth expending endless effort in mastering. Mastering a positive attitude when surrounded by people who are spouting negative words and thoughts can be difficult. Being an entrepreneur means that you’re going to be faced with plenty of difficulties along […]
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