Social media is remarkably powerful at connecting businesses to their target audiences — by helping business leaders understand what their consumers want, by engaging audiences with content and products and more. Thus, business leaders benefit by learning how to integrate social media into their broader digital marketing strategies. Yet, social media changes quickly. One day, […]
Continue readingWe get it – it’s a lot to manage a business. Throw the world of digital and social media marketing into the mix and it’s easy to become overwhelmed. If you don’t have experience with blogging, creating content, or using social media, don’t worry because you aren’t alone. Here are several easy ways to take […]
Continue readingIn this age of digital marketing and influencers, the thought of engaging a marketing agency might seem a little quaint. The idea conjures up images of the hit series Mad Men—a bunch of macho, chain-smoking copywriters in suits pinging slogan ideas around. No self-respecting startup would want to be associated with such a blast from […]
Continue readingWhen brands want to find influencers for their social media marketing campaigns, there are some elements they must analyze before choosing who to collaborate with. You only want to work with influencers who can help you work towards your marketing goals, and this means thoroughly evaluating their profiles and performance-driven metrics. 1. Follower […]
Continue readingSocial media is a world of creativity. But it does not stop there; it also needs planning and strategies to drive your business to success. The never-ending benefits may overwhelm you, but the importance of social media cannot be overplayed anymore. Did you know that almost every marketer in all domains uses social media to […]
Continue readingTake a moment to Google your company name right now. What’s the first result? Now, Bing your company name. We’ll wait. Same deal? If your company is a small or medium-sized enterprise, and unless it has a better-than-average corporate website, there’s a very good chance that the very first search result for its exact name […]
Continue readingBusiness is not in any shape or form the same as it was only a couple decades ago. The emergence of the internet and social media has changed how companies do business forever. Today, how a business succeeds is largely dependent on these very important mediums. Online Retail Previously, retail was strictly in the domain […]
Continue readingSocial media platforms have been bridging the gap between nations, connecting people across the world. But other than the recreational appeal these effective networking sites are now also used for marketing and brand promotion. Yes, social network is an excellent platform for fishing customers! With their fun, interactive, attractive interface and mass appeal, social media […]
Continue readingOne of the major mistake online marketers do is the fact that they neglect an important part of their business: setting everything they can on auto-pilot mode. You see, when it comes to making money, time is the most important aspect of the equation. If you focus your time and attention towards making things work […]
Continue readingFounding your startup was easy, but now comes the hard part. Marketing is one of the most important aspects of making any startup a success and gaining a standing with new customers. No matter the size of your budget, there are many simple digital solutions that will give even a fledgling venture the tools it […]
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