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How to Stay Ahead in Social Media Marketing

Social media is remarkably powerful at connecting businesses to their target audiences — by helping business leaders understand what their consumers want, by engaging audiences with content and products and more. Thus, business leaders benefit by learning how to integrate social media into their broader digital marketing strategies. Yet, social media changes quickly. One day, […]

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Marketing Agencies and the Digital Age

In this age of digital marketing and influencers, the thought of engaging a marketing agency might seem a little quaint. The idea conjures up images of the hit series Mad Men—a bunch of macho, chain-smoking copywriters in suits pinging slogan ideas around. No self-respecting startup would want to be associated with such a blast from […]

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Five Elements to Analyze When Choosing Influencers

When brands want to find influencers for their social media marketing campaigns, there are some elements they must analyze before choosing who to collaborate with.  You only want to work with influencers who can help you work towards your marketing goals, and this means thoroughly evaluating their profiles and performance-driven metrics.      1. Follower […]

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Top 7 Social Media Marketing Tips That Have Taken The World By Storm!

Social media platforms have been bridging the gap between nations, connecting people across the world. But other than the recreational appeal these effective networking sites are now also used for marketing and brand promotion. Yes, social network is an excellent platform for fishing customers! With their fun, interactive, attractive interface and mass appeal, social media […]

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