Tag Archives | Blogging
20 Qualities of the Top Business Blogs in the World
It’s certainly not business as usual for companies using strategic blogging to get noticed. More and more businesses, from corporate behemoths like Coca-Cola and Pfizer to small start-ups operating out of a garage, have found blogs to be an effective way to generate interest. But not all business blogs are created equal. With that being... Read More
Infectiously Awesome: How to Build Your Content’s DNA
Part I: The Dancing Baby Effect Humans are social creatures. We like to talk, but we also like to listen. We’ve gone from oral history to the printing press, and eventually made our way to worldwide connectivity with the internet. Originally intended exclusively for military use, the guys over at DARPA discovered that it was... Read More
Five Blogging Secrets for SEO, Community, and Visibility
If you haven’t already started a blog about your business, idea, or community then you should probably get started. The trade magazine, like many other printed publications, have taken a turn towards the internet and getting on board is as easy as logging on to WordPress. You’ve built a website for your product, hopefully installed... Read More
8 Content Marketing Goals Worth Pursuing
No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what content marketing is, it’s generally defined as any marketing format that involves the creation and sharing of media and publishing content in order to attract, communicate with, and thus acquire... Read More
Six Practical Tips for Building a Successful Blog
Your business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are... Read More
Five Tips for Getting Journalists and Bloggers to Pick Up Your Story
Media coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story... Read More
It’s Better With Friends: 4 Need-to-Know Tips for Affiliate Marketing
The basic philosophy behind affiliated marketing is rooted in that simple concept of “I’ll scratch your back if you scratch mine.” For some people, trying to put affiliate marketing into practice is less than satisfying. Often, the affiliate marketing arrangement is made between an individual or small business and a large corporation. Here’re some ways... Read More
Bloghands Review: Blog Writing and Promotion Done for You!
It’s no secret that in order to have a successful blog these days, you need high quality content, and lots of it. Unfortunately, that can be a lot tougher than it sounds for both new and experienced bloggers. It’s easy to suffer from “blogger burnout”, regardless of whether you’re a veteran or not, especially if... Read More
8 Tips for a Successful Marketing Campaign
Online marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online... Read More
Using Mobile to Fuel Your Blog’s Success
As a result of the ongoing mobile revolution, many industries are evolving – and some are dying a slow, painful death. Gone are the days in which you had to consider readers who are accessing your content from a PC only. There’s a new kid in town – OK not so new, but insanely popular,... Read More
Your Blog as a Startup: Tips to Manage Your Finances and Make Money Blogging
Remember when blogging started? It was the late ’90s, and at the time bloggers were called diarists, journal writers or journalers. Their first efforts were merely online extensions of their personal diaries, and as these early bloggers built up their audiences, many thought they could possibly profit from their new passion. Today, blogs are often... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
