Tag Archives: branding
How is Gen-Y Using Facebook? Survey Results Might Surprise You
Posted on 10. Jan, 2012 by Adam Toren.
If you’re between the ages of 18 and 29, you’re part of “Gen-Y.” And as part of that generation, you make up a large part of the 750 million+ Facebook community. A new study, conducted by Millennial Branding, looked at more than 50 million Facebook data points from Identified.com, and the results were very interesting – to say the [...]
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10 Reasons Every Small Business Needs to Brand with a Logo
Posted on 04. Jan, 2012 by Matthew Toren.
Pretty much every marketing and business expert strongly encourages the owners of small businesses to “brand” their companies with a logo, as well as marketing materials that are consistent across all channels. But what’s the reason behind this advice? The bottom line is that a logo and consistent marketing materials can actually make a huge [...]
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6 Keys for Branding Success
Posted on 12. Oct, 2011 by Matthew Toren.
It’s very important to realize that your brand is one of the most important aspects of your business. It can differentiate between visitors and buyers, and can also be the determining factor for success or failure. As with any other project, there are several things to consider when building a successful brand for your company. [...]
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The Ever-Present Brand
Posted on 03. Oct, 2011 by Adam Toren.
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have [...]
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Building a Brand? Join the Crowd!
Posted on 30. Jul, 2010 by Matthew Toren.
Most start-ups and entrepreneurs will by now have heard of “Crowdsourcing.” It is the Web 2.0 phenomenon that sounds almost too good to be true. It’s a simple way to find hundreds, even thousands of contractors who are on hand, ready and willing to work for your company. Crowdsourcing typically involves outsourcing a range of [...]










