Tag Archives: business plan

Business Plans: How Much is Too Much Research?

Business Plans: How Much is Too Much Research?

Posted on 11. Nov, 2011 by .

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By Ellen Arndt For the last five years, I’ve personally written and delivered over a thousand business plans, which means a thousand marketing strategies, a thousand competitive and market analyses, and a thousand executive summaries. It goes without saying that I know business plans better than most; in fact, I could easily write one in [...]

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Investors: A Question of Need versus Want

Investors: A Question of Need versus Want

Posted on 13. Sep, 2011 by .

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We believe that the answer to the question, “Does it make sense for my company to look for investors?” is a matter of need. In other words, it’s important to take an honest look at your company’s objectives and your options for reaching them to determine if you must acquire financing in order to do [...]

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Perfect Your Pitch

Perfecting Your Pitch – 7 Questions in 60 Seconds

Posted on 06. Jul, 2010 by .

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“What do you do?”  It’s a simple enough question, and for many, the answer is simple and easy.  If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,” or “I’m a cashier at the Piggly Wiggly.”  Even for some entrepreneurs the answer can be short and [...]

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Life Plan

Do You Have a Business Plan? What About a Life Plan?

Posted on 11. Jun, 2010 by .

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We talk a lot about business plans.  What should they include?  Should they be 50 pages or just 1 page?  Should you pay someone to create it, use a template, or do it yourself?  One thing you don’t see as much discussion about is what you need to do before creating a business plan.  Unfortunately [...]

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Business Gems

The Four C’s of Business Gems

Posted on 30. Apr, 2010 by .

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If you’re familiar with the jewelry business at all, you know the four C’s of choosing a diamond are Color, Clarity, Cut, and Carat weight.  When looking at starting a business, there are also four C’s to consider.  They are Company, Customers, Competitors, and Collaborators.  If you evaluate each of these areas properly, you’ll get [...]

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Ellen Arndt

Analyzing Your Competitive Landscape

Posted on 22. Oct, 2009 by .

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Every business plan should include a comprehensive overview of your business’ marketplace competition. Competition means there is a market for your business and, despite what some may argue, it’s healthy to have one or more competitors. Any business that provides a similar service or product in the same region may be viewed as a primary [...]

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Startup Business Plan

Your Startup Business Plan: It’s Not An Option

Posted on 13. Jan, 2009 by .

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Well, we are less than a couple of weeks into the transition of stepping into the driver’s seat here at Blogtrepreneur. So far, we are on track to attaining all of the goals we have set out to accomplish within the first month. One of the major goals was to begin the re-branding and re-juvenation [...]

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