Tag Archives: Business
How to Make Prospects Forget that You’re Trying to Sell Them Something
Posted on 13. Dec, 2011 by Guest Post.
“Hi Sir, we have looked at your website and want to know if you are interested in buying our $200 monthly SEO package.” I maintain websites for clients of mine and have received this call at least 20 times within the past 6 months. Needless, to say, these “SEO providers” have not gotten a single [...]
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How to Not Fail as an Entrepreneur
Posted on 05. Dec, 2011 by Guest Post.
Why do most entrepreneurs fail? Businesses fail everyday for a variety of reasons. They may have run out of money, may have underestimated the competition, may have not known how to operate efficiently, or may have had trouble keeping track of their accounting information. Most of these problems can be avoided if an entrepreneur does [...]
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How to Make an AdWords Friendly Squeeze Page
Posted on 29. Nov, 2011 by Guest Post.
“Sign up now to get your FREE money making success kit!” You’ll see less and less of these headlines on squeeze pages which attempt to gather emails through hype-like offers. Gone are the days of content-less squeeze pages, whose only options upon entering the landing page are the “sign up” and back button. If you [...]
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High or Low – Which Posting Frequency Works Best?
Posted on 24. Nov, 2011 by Matthew Toren.
How often should you post new content to your blog? Is there any such thing as posting too often? The blogging experts have varying opinions about what a blog’s posting frequency should be. A lot of it depends on the type of blog you have, the audience of your blog, and the actual content you’re [...]
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What’s the Deal with QR Codes?
Posted on 22. Nov, 2011 by Adam Toren.
If you’ve been anywhere recently – online or in the real world – you’ve seen them around. They look kind of weird, and if you don’t know what they’re for, they make no sense. They are Quick Response (QR) Codes, and they’re quickly becoming a mainstay of marketers everywhere. If you have a business and [...]
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How to Mind Read Your Sales Prospects
Posted on 21. Nov, 2011 by Guest Post.
Have you ever been put off by a salesman who was too pushy, too animated, too boring, or too much of anything? What if that salesperson mirrored your own personality? Wouldn’t you be much more at ease with him and much more receptive to his messages? That is the goal of adaptive selling, in which [...]
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Business Plans: How Much is Too Much Research?
Posted on 11. Nov, 2011 by Guest Post.
By Ellen Arndt For the last five years, I’ve personally written and delivered over a thousand business plans, which means a thousand marketing strategies, a thousand competitive and market analyses, and a thousand executive summaries. It goes without saying that I know business plans better than most; in fact, I could easily write one in [...]
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How to Not Get Scammed on Flippa
Posted on 03. Nov, 2011 by Guest Post.
The internet is the future and the reason that people go online is to browse content in the form of websites. Why not invest in websites? After all, a site bought off of Flippa.com for $10,000 may net a 10% returns for several years! Looking for sites to buy on Flippa may be fun and [...]
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Social Networks: What are They Good For?
Posted on 27. Oct, 2011 by Guest Post.
Does social media make you feel like you’re shouting in crowded room, yet no one seems to be paying attention? Perhaps it’s not you, but instead the medium. About a year ago I wanted to better understand (anecdotally) how people reacted to various social mediums. I posted the same message on Facebook, Twitter, and LinkedIn, [...]
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What Makes Family Businesses Thrive? The Family Business Infographic
Posted on 26. Oct, 2011 by Adam Toren.
Is your family the type that’s close-knit and supportive? Or is the dynamic more like something out of a daytime soap opera? Even if it’s the former, and Thanksgiving dinners don’t ever result in bodily injury, that doesn’t mean you have what it takes to go into business as a family. Working with family can [...]
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5 Ideas for Eliminating Startup Funk
Posted on 14. Oct, 2011 by Adam Toren.
Let’s get real – startups are not for the faint of heart. With any startup, there will be plenty of triumphs and challenges along the way. Your biggest challenge might be not being overly confident in successful times, and not becoming too despondent when facing setbacks. You’re bound to, at one time or another, get [...]
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6 Keys for Branding Success
Posted on 12. Oct, 2011 by Matthew Toren.
It’s very important to realize that your brand is one of the most important aspects of your business. It can differentiate between visitors and buyers, and can also be the determining factor for success or failure. As with any other project, there are several things to consider when building a successful brand for your company. [...]
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That Little Something Extra
Posted on 07. Oct, 2011 by Adam Toren.
In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a [...]
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The Ever-Present Brand
Posted on 03. Oct, 2011 by Adam Toren.
Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have [...]










