Tag Archives | Business
You Knew it was Coming: It’s Time to Talk about Google+ for Business
Many small businesses feel overwhelmed by the multitude of social networking sites that are becoming more and more “must have”. Google+ is a relative newcomer to the social networking game but has quickly become one of the absolute necessities for any small business. Many web gurus believe that Google+ may have revolutionized the way that... Read More
How to Boost Email Newsletter Opt-in Rates
It takes a decent amount of time to pull together a newsletter that offers valuable information, is fun to read and is aesthetically pleasing. It is all a waste if no one is reading it! Building an email newsletter database can be tricky but it’s a great source for future prospects to turn into valuable... Read More
6 Tips for Awesome Blog Headlines
So what’s in a name? In the case of blog headlines it’s everything. The headline of any blog is an important component and it is what will get your post read, or rather not read. The headline, or blog title must be written well or it will be the only part of your blog read! ... Read More
5 Tips to Make YouTube Marketing Work for Your Business
Video clips have become a proven technique to capture the attention of your audience. Having a face to share information innately creates a personal connection that is hard to achieve with any webpage packed with words. Having a video or a bunch of videos to build your credibility with customers can seem like a lot... Read More
6 Small Business Website Must-Haves
Owning and running a small business now most certainly requires the inclusion of an effective website. Even the smallest business is expected to have at least some sort of web presence. Simply paying the kid down the street to set up a run-of-the-mill boring website is more than likely not worth your money. Being a... Read More
Small Business Mobile Marketing – The Time is Now!
Smartphones are everywhere. One might say the spotting of a non-Smartphone is a rare event, similar to the spotting of a hand held CD player; it just doesn’t happen often. As of December 2011, there were over 140,000,000 Smartphones actively in use in the United States. In true marketing fashion, new techniques have emerged to... Read More
8 Keys for Work at Home Success
Working your own hours in your pajamas whenever you feel like it and never having to leave your house – and being paid for it – sounds pretty fantastic to most people! Unfortunately, working from home is not necessarily all that simple. Sure, there is the advantage of forever avoiding rush hour traffic, but there... Read More
5 SEO Musts that Even Developers Miss
Web developers are the world’s gift to the Internet. The average, or even above-average, human being is incapable of creating a dynamic webpage out of thin air. Frankly, it can baffle even the most web savvy user; how do you actually make a webpage effective, attractive, and search friendly, all at the same time? Even... Read More
How to Use Foursquare for Business – 8 Smart Tips
Rumor has it that social media will overtake conventional marketing within the decade. Think about it. When deciding where to take a date for a nice dinner or using a new accountant, are you more likely to take the word of a paid advertisement or the word of your unbiased friend? If you say paid... Read More
10 Keys to Getting the Most from Your Facebook Page
Facebook may be a daunting concept for many businesses looking to venture into social media marketing, but in complete honesty it is virtually mandatory these days. Everyone from your eleven-year-old niece, your lawyer, all the way to your grandma has a Facebook account these days! A business presence is more important than ever, but simply... Read More
5 Blingy Things Your Website Just Doesn’t Need
These days having a great website is pretty much essential for any type of business to succeed. Even companies without any apparent need for a webpage a few years ago, now run the risk of falling the way of the dinosaurs without one. I mean really, when was the last time you saw a phone... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
