Tag Archives | customer service
Sifting Through the Spam: How to Ensure Your Company’s Cyber Legitimacy
Spam is subjective. Broadly defined, it refers to all business outreach. When it comes down to individual definitions of spam, some people are more discerning than others. You might think that anything involving a Nigerian oil baron and his generous offer to share five billion dollars with you is spam. Or you might go with... Read More
Specialization Doesn’t Limit Your Business – It Grows It
In our evolving economy, the ability to diversify your business model can mean life or death. However, it may be more beneficial, in the long term, for a company to specialize. As the owner/operator of a home generator sales and service company, I can tell you firsthand that finding a single niche is both challenging... Read More
Customize Your Product and Make Your Mark
Finding an untapped niche in this massive worldwide market, at times, seems impossible – especially when you have a specific idea and you keep your head down. Many people are great business owners, but are they missing elements that could make them true entrepreneurs? Yes, you have to make what you love, but not at... Read More
When the Customer Weighs In: 5 Ways to Create Online Surveys That Can Grow Your Business
Entrepreneurs with an online business know that reaching, servicing and satisfying customers is one of the most effective ways to grow their businesses. And the ability to obtain and evaluate customer feedback through online surveys can give savvy business owners a strong competitive edge. The key is to create online surveys that gather relevant information... Read More
Good Business Practices – You have to be More than a Geek
A friend of mine was looking at online guitar lessons for her husband’s birthday. Janine is a serious geek with a career in computers that involves over a decade and budgets in the millions. She is also a serious shopper, having learned hand-in-hand with her mother as they ran from store to store. She told... Read More
4 Golden Freebies to Outshine your Competition
Beating your competition is the essence of good marketing and equates the success of one business over another. Beating out the competition doesn’t necessarily mean offering a lower price than the other guys; it can mean a wide variety of different things that will set your company apart from the rest. You will likely find... Read More
How to Make Prospects Forget that You’re Trying to Sell Them Something
“Hi Sir, we have looked at your website and want to know if you are interested in buying our $200 monthly SEO package.” I maintain websites for clients of mine and have received this call at least 20 times within the past 6 months. Needless, to say, these “SEO providers” have not gotten a single... Read More
How to Mind Read Your Sales Prospects
Have you ever been put off by a salesman who was too pushy, too animated, too boring, or too much of anything? What if that salesperson mirrored your own personality? Wouldn’t you be much more at ease with him and much more receptive to his messages? That is the goal of adaptive selling, in which... Read More
That Little Something Extra
In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a... Read More
7 Simple Ways to Destroy Your Business
The relationship between a small business and its customers can be very complex at times. And although it’s not as intense as the relationships that we have with our loved ones, similar risks can be involved. The relationship between your business and your customers can be blemished by things like dishonesty, broken promises, and betrayals... Read More
5 Big-Money Questions to Ask Every Customer
Sadly, fear stands in the way of a lot of business owners’ success. They fail to ask their customers for their honest opinions of the service they’re offering due to a fear of negative feedback. By not gaining a good understanding of the flaws of your business, your potential will suffer. Does it feel as... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
