Tag Archives: e-commerce
Must-Have SEO Tools for Small Businesses
Posted on 28. Sep, 2011 by Guest Post.
Search engines are essential for getting your site noticed; however, it is a huge challenge to optimize your site when you don’t have the resources or tools necessary. With these tools you can optimize your page both on and off site. On-Site Optimization On-site optimization takes into account the factors on your website that you [...]
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How to Surf Locally – Without Being Local
Posted on 23. Aug, 2011 by Matthew Toren.
This is a sponsored post, written by me. All opinions and views are 100% my own. One of the most significant changes the internet has brought about has been the ability to easily communicate with people around the world instantly. It used to be that pen pals from different countries would write to each other [...]
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Catering to Four Online Buyer Types
Posted on 28. Jul, 2011 by Matthew Toren.
When you’re building a business website, your goal should be to decide on the right style, atmosphere, and content that will improve sales. This isn’t always an easy goal to achieve. You need to think about who’s going to be reading your content – keeping in mind that people tend to skim the page for [...]
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HP Simplifies Software Performance Testing
Posted on 27. Apr, 2011 by Adam Toren.
To anyone not in the business of creating SaaS applications or other software products, it might seem like a fairly easy prospect, as long as you know the programming language. What many don’t consider is the amount of testing that must go into any software before it is ready for the public to see. It’s [...]
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BBC’s Technology of Business – Fashion Playing Catch-up
Posted on 11. Nov, 2010 by Matthew Toren.
What do you do when your industry has taken longer than most to jump on the Internet technology bandwagon? If you’re in the fashion industry, you play catch-up – and then some! Fashion might have taken longer than some to embrace the Internet, but they’ve come a very long way in a short time. The [...]
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A Password Promise: Make it Good or Risk Losing it All
Posted on 13. Oct, 2010 by Adam.
Passwords can be such a time-consuming annoyance. Wouldn’t you agree? It seems like no matter where we go or what we do, we’re being asked for a password or PIN. Remembering all of our passwords and PINs is a pain, and when we need to come up with a new password, it’s difficult to think [...]
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3 Things You Thought Mattered – And What Really Matters
Posted on 02. Jul, 2010 by Adam.
There’s no denying that the Internet, including Social Media, has significantly changed the way people do business. The attitudes of customers as a whole have shifted, and the power is moving into the hands of those customers more and more every day. While some of the changes brought about by the move to online communications [...]
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4 Easy Steps to Automate Your Online Sales Process
Posted on 09. Jun, 2010 by Adam.
So you’ve got your blog up and running, you’re starting to gain a following, and you want to capitalize on your growing popularity. One of the best ways to do that is by creating products around whatever your expertise is. Your followers obviously like what you have to offer, so whether it’s through e-books, audio [...]
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Don’t Give Up on Your Customer if Their Payment Card is Declined
Posted on 14. Dec, 2009 by Matthew Toren.
Whether we like it or not, business these days revolves around the use of credit or debit accounts and if you’re involved in e-commerce you have to address this situation. It is fairly easy to establish payment procedures using these types of cards for your online business, whether you use PayPal or another authorized reseller [...]
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Use Affiliate Marketing To Attract Customers Who Would Not Otherwise Find You
Posted on 27. Nov, 2009 by Adam.
Affiliate marketing has been one of the growth areas of the Web in recent years. Sellers of goods and services understand the power of third party endorsement and know that a concerted affiliate marketing campaign could reach many more potential clients than a simple in-house initiative ever could. Anyone involved in e-commerce should consider an [...]
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Use Your Website To Get Purchasers to Your Physical Store
Posted on 20. Nov, 2009 by Adam.
As we transition more toward a virtual world, it is quite amazing to see that more than 50% of “bricks and mortar” businesses do not yet have a web presence. As potential consumers use Internet search engines to do their research before they go out into the real world, those companies without a website risk [...]
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Give Your Online Shoppers What They Need
Posted on 13. Nov, 2009 by Matthew Toren.
As an e-commerce retailer, one of your first priorities should be to give your website visitor as perfect an environment as possible and one which is completely conducive to consummating a sale. Unfortunately, findings of an e-commerce survey commissioned by iperceptions found that this is a perception which may be far removed from reality. Four [...]
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RIVworks Brings Down the Cost of Interactive Video
Posted on 26. Oct, 2009 by Adam.
It can be so difficult to set your site apart from the rest, especially without appearing to be overly gimmicky or even cheesy. When you have spent considerable time and effort in the design and layout of your webpages and are sure that you have your optimized message perfectly portrayed, then why not consider looking [...]
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Concrete Ways to Improve Your Product Page
Posted on 02. Oct, 2009 by Matthew Toren.
For anyone involved in e-commerce, the product page is the most important of all. You will have spent considerable time and effort and engaged in a good process of education to attract your customer to this point. This represents the narrowest part of your sales funnel and all of your efforts have been directed at [...]










