Tag Archives | entrepreneur
Maintaining Your Motivation as a Maverick
People hate change. Whether it’s your kid sister rebelling against her new curfew or your hipster friend refusing to buy suits for his new corporate job, few people find comfort in the new and unknown. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as... Read More
Interview with Navneet Kaushal, CEO of PageTraffic.com
In 1999 while finishing his MBA, Navneet Kaushal started a company on the side and managed to make his first million in the next two years. In 2002, Navneet founded PageTraffic, an internet marketing company that has since grown to an 80-person firm managing over 250 projects. In 2011the firm won the prestigious Red Herring... Read More
Profiting With Pinterest
Who doesn’t love pinning things on Pinterest? It’s highly addictive and it’s predominantly populated by an abundance of women with a mindset to shop. Every board is comparable to a full scale wish list of purchases waiting to happen. Pins are shared, liked and commented right on Pinterest, fed through Facebook or Twitter feeds where... Read More
Why it’s Smarter to Barter
It’s a system as old as mankind, a discourse that goes something like, “I can offer you this, in exchange for what you’ve got over there.” Bartering is for all intents and purposes a system of trading a good or service for another good or service, outside of the realm of monetary value. These days... Read More
How to Evaluate Your Marketing Effectiveness: 3 Key Areas for Success
Marketing can sometimes feel like a nerve-racking gamble on your business. It can almost seem like throwing down a chunk of change on a roulette table in Vegas, biting your nails, and hoping for the best. Depending upon the effectiveness of the given marketing plan, this analogy may unfortunately be dead-on. Even if the first... Read More
Naming Your Baby: How to Choose a Business Name
Selecting just the right name for your new life’s endeavor is definitely not as simple as it may seem. In reality, the name of your business is the first impression you’ll make on your new customers and it’s the very basis for the brand you’ll be working to build. The best way to begin the... Read More
Staying True to Yourself in Business Communications
As an entrepreneur owning and running a business, it’s hard to delineate between a professional persona and your authentic “you” at times. Being a business owner frequently means pouring nearly every bit of yourself into building your company. The most successful business owners are able to recognize their personal strengths and weaknesses, and when to... Read More
The Importance of a Social Media Schedule for Your Business
We’ve all rolled our eyes at the repetitive spam mails from companies you’d rather never hear from them again. It’s probably pretty hard to think of a company at the top of mind that doesn’t contact quite enough, right? You’ve likely forgotten about them! Just as in email marketing, having a successful social media presence... Read More
Should You Outsource Your Internet Marketing?
We’re not in Mayberry anymore! Long gone are the days of those small-town marketing plans, based upon a simple phonebook ad and 2-inch by 2-inch advertisement in the Sunday paper. It used to be that small mom and pop businesses could depend upon neighborhood business and self-made brochures printed off the home computer as sufficient... Read More
7 Low-Budget Small Business Marketing Ideas
The very things that are considered drawbacks of owning and running a small business can be easily leveraged to become your company’s greatest strengths. By simply building that close, one-on-one rapport with your contact list, you’ll inevitably be ahead of the multitude of faceless mega-chains. Sure, adding that personal touch takes a bit more time... Read More
5 Helpful Tips for Managing Stress as an Entrepreneur
There are definitely clear pros and cons of being your own boss. Having to worry about 17 different aspects of the company at once is enough to stress anyone out. Entrepreneurs are challenged to somehow wrangle every aspect of owning and running a business and get it to work functionally. Talk about pressure! If you’re... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
