Tag Archives | Facebook
Beyond the Black and White of Google’s Panda Update
Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. If you use online marketing to sell your product or service (and if you don’t, start now), here’s what you need to know to keep your content optimized for Panda and ahead of the competition. 1. Content Will Always... Read More
How Can I Use Social Media to Help My Real Estate Business?
A lot of realtors work either in small businesses or on their own, which can be quite daunting when you have a lot of homes to sell and no one to help you with your workload. Marketing yourself and the homes you are selling is important to the success of your business; therefore, getting real... Read More
Five Valuable Tools to Facilitate Your Social Media Strategies
Utilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+... Read More
The Winning Strategies of Facebook Marketing
You’ve made the plunge and decided to start investing some time marketing on Facebook. Why wouldn’t you? Millions of users communicating directly with one another certainly creates opportunities for word of mouth to spread. Start by asking yourself exactly what you hope to achieve with your marketing efforts. Publicity? Maybe a group of users beginning... Read More
4 Easy Ways to Grow Your Personal Brand
Personal branding is a must for an entrepreneur who wants to really connect with others and build recognition as an expert in a certain field. But establishing a personal brand takes time and can sometimes be confusing. So how can you expand your personal brand in a way that adds value right away? 1. Engage... Read More
Why You Should Address the Negative
It happens in every industry and to almost every brand, large or small. At some point, someone will not like what you are doing, and if they’re internet-savvy, they may rant enough online to be heard by the masses. Don’t take the guilty approach and ignore it; instead, address the negative in a manner that... Read More
5 Ways Introverts can Get the Conversation Going on Social Media
Social media is the introverted public relations or marketing professional’s fantasy come to life. Being a person with a more quiet or naturally shy personality is not a bad thing in the world of marketing. Don’t attempt to utilize the same techniques more extroverted professionals typically choose to boost the sales of their product or... Read More
Important Keys for Separating Business and Personal Social Media
Social media is huge these days, used by individuals and businesses alike. For businesses, balancing the tipping scales between personal and professional use is important and vital to building and maintaining a professional image. Many entrepreneurs have the added responsibility of maintaining a business image outside of the office. Being in the business of you... Read More
Split Testing Facebook Ads to Maximize Conversions
Facebook advertising is one of the most powerful marketing tools many small business now have available right at their fingertips. The geniuses at Facebook have made advertising as simple or as complicated as you’d possibly like it to be depending on your preferences. Any business can throw up an ad on Facebook; they’ve really made... Read More
The Importance of a Social Media Schedule for Your Business
We’ve all rolled our eyes at the repetitive spam mails from companies you’d rather never hear from them again. It’s probably pretty hard to think of a company at the top of mind that doesn’t contact quite enough, right? You’ve likely forgotten about them! Just as in email marketing, having a successful social media presence... Read More
How to Use Foursquare for Business – 8 Smart Tips
Rumor has it that social media will overtake conventional marketing within the decade. Think about it. When deciding where to take a date for a nice dinner or using a new accountant, are you more likely to take the word of a paid advertisement or the word of your unbiased friend? If you say paid... Read More
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Adam & Matthew Toren
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