Marketing - Blogtrepreneur | Entrepreneur Blog

Goin’ Mobile – Taking Your Business to Customers on the Go

Posted on 06. Oct, 2010 by Matthew Toren.

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With the rapid growth of mobile devices in the US, there’s no denying that mobile internet use is quickly on the rise. In fact, in 2008 an important milestone was reached when mobile access to the Internet exceeded desktop computer-based access for the first time. Since then, U.S. mobile Internet users have continued to steadily [...]

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3 Things You Thought Mattered – And What Really Matters

Posted on 02. Jul, 2010 by Adam.

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There’s no denying that the Internet, including Social Media, has significantly changed the way people do business. The attitudes of customers as a whole have shifted, and the power is moving into the hands of those customers more and more every day. While some of the changes brought about by the move to online communications [...]

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How to Generate More Referral Business

Posted on 30. Jun, 2010 by Matthew Toren.

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Getting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but when you’re an entrepreneur on a tight budget, it’s also important to make sure you’re getting the best [...]

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3 Steps and 3 Resources for Finding Profitable Niches

Posted on 22. Jun, 2010 by Guest Post.

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Finding a profitable niche is the best way to make money online without working in a highly competitive market. For those who want to make money without competing with the “big dogs” then learning how to find profitable niches is a lesson that shouldn’t be missed. Learning how to find profitable niches becomes something that [...]

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5 Steps to Conducting a Wildly Successful Webinar

Posted on 04. Jun, 2010 by Adam.

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If you have information you want to deliver to any group of people – customers, prospects, colleagues, etc. – conducting webinars is a great way to do it. In fact, webinars offer tremendous advantages over many other delivery methods. Webinars can be offered for free to get people interested in what you have to offer; [...]

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Niches to Riches in 4 Simple Steps!

Posted on 04. May, 2010 by Adam.

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What if you could optimize your marketing in a way that would allow you to save time and money while increasing your conversion rates and your bottom line? Sounds too good to be true? Not at all. The secret is to identify a specific segment within your overall market and change your strategy to speak [...]

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Marketing Outside the Box

Posted on 29. Jan, 2010 by Matthew Toren.

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Want to create a buzz and get people talking about what you’re doing? How about doing the opposite of what people expect. Many people call this thinking outside of the box and this is where your right brain can definitely come into play. This is where you should start saying “why not” instead of “don’t [...]

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Understand Your Traffic Streams

Posted on 27. Jan, 2010 by Adam.

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If there is one thing that we would like you to take away from this blog post, it is that you cannot use generalizations when it comes to tracking and testing your marketing efforts. You really need to understand where your traffic streams are coming from and micromanage each stream, effectively, if you want to [...]

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Online Marketing Trends for 2010

Posted on 15. Jan, 2010 by Matthew Toren.

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We’re often asked where we see trends emerging and especially at this time of year, with a virtual clean slate ahead of us. 2009 was certainly a revealing year and if nothing else, helped to show us how Internet marketing is here to stay, as the industry in general trended upward during the brutal recession. [...]

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Can Your Small Business Culture and Values Win You Sales?

Posted on 28. Dec, 2009 by Matthew Toren.

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In the United States, do we really value the culture of our people as much as we say we do? After all, this is supposed to be a country that was founded and based on a coming together of cultures, a veritable melting pot, as they say. Culture is something that we should all cherish [...]

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Win Sales with Holiday Offers

Posted on 18. Dec, 2009 by Matthew Toren.

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‘Tis the season for gift giving and rampant consumerism, so why not join into the spirit? With Black Friday & Cyber Monday now behind us, there seems no let-up in the number of special offers available, to try and jumpstart our economy in this traditionally heavy traffic period. As a retailer, you may have been [...]

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Marketing v. Advertising: Know the Difference

Posted on 06. Apr, 2009 by Adam.

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One of the biggest challenges of being a small business owner is that you must become an expert on many facets of business even if you lack education and practical experience. Just because you went to school and got an accounting degree doesn’t mean you know much, if anything, about advertising. Yet, in order to [...]

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