Tag Archives | Online
What Does SEO Mean Today?
What does search engine optimization mean for online entrepreneurs in 2012? In short, it means the same thing as it did five years ago. Webmasters and content creators may have come up with new techniques in an effort to keep pace with Google updates like Panda and Penguin. These, however, are simply tactics in what... Read More
5 Strategies for Blogging Like a Pro
Blogging has always been a very good platform to communicate your passion and interests. Unfortunately, that’s not enough to build a solid following and make money from blogging. As you build a good, solid reputation online, it’s also important to build a stable identity that will have readers wanting more. Here are some strategies that... Read More
4 Tips for Maximizing Your Next Social Media Contest
Running a social media contest can be deceivingly easy. What could go wrong? The unfortunate truth is that if you fail to get it right the first time, you not only fail to maximize the contest you’re running, you can also hurt your online reputation and alienate your audience for good. This is, of course,... Read More
Email Marketing Goes Mobile: How to Deal with it!
Every entrepreneur or marketing department working on DEM (Direct Email Marketing) campaigns has to face the truth: email marketing’s nature has drastically changed since the rise of smartphones. In fact, both smartphones and tablets have dramatically changed the way we read, understand, and react to the many emails received every day. First of all, the... Read More
Effective Calls to Action: An Inbound Marketing Must
The most important thing to understand about inbound marketing is that you need to create content that will engage the reader. This comes down to the various channels such as blogs, interactive websites, videos and podcasts, which you may use to talk about your brand when presenting it to the market. The advantage of using... Read More
ClickBank Pro Tip: Choose Low Gravity Products for Higher Sales
If you’re familiar with affiliate marketing, then you’re probably familiar with ClickBank. ClickBank is one of the largest online marketplaces in the world where downloadable digital products are available. You can purchase any digital products, such as software and eBooks, easily on the website, although many people use the website either to publish information products... Read More
5 Steps to Constructing a Successful Email Survey Campaign
Sending a survey to your email list is a cost-effective method of getting valuable data for your business research. Low costs and usually targeted audiences are the advantages of using this survey method. However, surveys have to be carefully constructed to avoid typical setbacks that tend to derail many email survey campaigns. Below you will... Read More
How to Improve Your Landing Pages to Produce Results
A landing page is equivalent to a business’ first impression without the benefit of a directly personal touch. There is no warm smile or charismatic banter to compensate in this sales pitch. Visitors inevitably formulate a snap judgment based upon the visual design, the content on the page, and other factors commonly left unaddressed. Designing... Read More
Q&A with Nathan McNeill, Co-Founder & Chief Strategy Officer for Bomgar
In 2003, Joel Bomgar asked his college friend Nathan McNeill to help him launch a business selling software that he developed to remotely access and fix computers, known today as remote support software. Nathan knew little about starting a company, but decided to take a chance and became employee number two at the eponymously named,... Read More
Why You Should Address the Negative
It happens in every industry and to almost every brand, large or small. At some point, someone will not like what you are doing, and if they’re internet-savvy, they may rant enough online to be heard by the masses. Don’t take the guilty approach and ignore it; instead, address the negative in a manner that... Read More
5 Steps to Taking your Blog Global
The World Wide Web has made it easier than ever to reach a global audience. In theory there’s nothing to stop anyone with an Internet connection from accessing your blog, whether they’re on the move in Boston or sitting behind a screen in Bangalore. In reality, however, it’s going to take a little more... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.