Tag Archives | seo
10 Proven Methods to Optimize Your Videos for Search
If you’re looking for effective ways to advertise your new website or startup, don’t forget the power of video. Internet surfers, and especially young people, conduct searches on Youtube second only to Google. In fact, studies conducted by aimClear show that video search results produce about a 41% higher click-through rate than plain text results,... Read More
A World Beyond Google? Does it Exist?
If you’re interested in building a niche site or getting your web content ranked highly, it’s tempting to focus solely on the granddaddy of search engines. Though Google does command an immense proportion of search traffic, it is not the only player at the table. Competitors to Google like Bing and Yahoo each represent around... Read More
What Does SEO Mean Today?
What does search engine optimization mean for online entrepreneurs in 2012? In short, it means the same thing as it did five years ago. Webmasters and content creators may have come up with new techniques in an effort to keep pace with Google updates like Panda and Penguin. These, however, are simply tactics in what... Read More
How to Increase Your Online Exposure
More people than ever are using the internet to find businesses, retrieve information, and research a business’ credibility. Being invisible in a web search is a huge weakness. With a little work, any business can boost its internet presence. Here are 5 surefire ways to get your company found in web searches and boost your... Read More
5 Ways to Optimize Your Website for Mobile Search
Between the absolute necessity of a smart phone these days, coupled with the prevalence of tablet PCs and iPads, a website’s ability to be searched via a mobile device has shot through the roof. Now is the time to optimize the way that various search engines are able to find your website, as mobile searches... Read More
Page Speed: Why It’s a Big Tool in Your Page Ranking
By now, you’ve heard of the importance of SEO for business owners. Get a high page rank, and your business can be easily found on search engines sites, especially the mammoth, Google. But have you heard the new ways Google is deciding these search engine rankings? It’s not all about link-building. Recently, Google has decided... Read More
Understanding Robots.txt
Unless you’ve got an IT professional on hand at all times, small business owners more frequently than not have to awkwardly don the hat of a web expert to keep their websites up and running. Even when the biggest publically traded companies have a fulltime staff of the top information technology professionals on hand, the... Read More
Google+ Your World: Linking Strategies
Just as Google revolutionized searching the web when it launched in 1997, the beginning of 2012 marked a completely new way of searching the web. Known as Google+, we are now equipped with even more highly specialized and individual Google results for any bizarre word, phrase or question we search via Google. As a Google... Read More
6 Small Business Website Must-Haves
Owning and running a small business now most certainly requires the inclusion of an effective website. Even the smallest business is expected to have at least some sort of web presence. Simply paying the kid down the street to set up a run-of-the-mill boring website is more than likely not worth your money. Being a... Read More
5 SEO Musts that Even Developers Miss
Web developers are the world’s gift to the Internet. The average, or even above-average, human being is incapable of creating a dynamic webpage out of thin air. Frankly, it can baffle even the most web savvy user; how do you actually make a webpage effective, attractive, and search friendly, all at the same time? Even... Read More
How to not be Scammed by an SEO Firm
Many marketing companies (those you find online and those who call you unsolicited) claim that they can do search engine optimization (SEO) for your website. The fact that they can do something that sounds so complicated is already enticing. Before paying someone for SEO services, keep this in mind… Overpriced Services At its core, search... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
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