Tag Archives: shopping cart

Professional looking

A Small Bad Experience Can Have a Big Effect

Posted on 23. Oct, 2009 by .

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There are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting [...]

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Shopping

Concrete Ways to Improve Your Product Page

Posted on 02. Oct, 2009 by .

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For anyone involved in e-commerce, the product page is the most important of all. You will have spent considerable time and effort and engaged in a good process of education to attract your customer to this point. This represents the narrowest part of your sales funnel and all of your efforts have been directed at [...]

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