Small Business - Blogtrepreneur

UPrinting.com: A Stand-Out Online Printing Service

Posted on 01. Feb, 2012 by Matthew Toren.

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This is a sponsored post. All opinions are 100% my own. As online entrepreneurs, it might seem as though you wouldn’t have much need for printed materials. Depending on your industry though, finding a good printer can become necessary more often than you might guess. For example, most everyone can benefit from networking and attending [...]

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How to Sell With Numbers

Posted on 20. Jan, 2012 by Guest Post.

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Just because consumers buy something, doesn’t mean that they are not profiting from their purchases. For example, someone who is considering buying an iPad looks at the benefits the iPad has to offer (wireless internet, gaming, easy to use interface, etc.) and decides that he or she would spend up to $800 for such a [...]

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10 Reasons Every Small Business Needs to Brand with a Logo

Posted on 04. Jan, 2012 by Matthew Toren.

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Pretty much every marketing and business expert strongly encourages the owners of small businesses to “brand” their companies with a logo, as well as marketing materials that are consistent across all channels. But what’s the reason behind this advice? The bottom line is that a logo and consistent marketing materials can actually make a huge [...]

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Content Marketing vs. Link Building: 3 Steps for Taking the Right Approach

Posted on 30. Dec, 2011 by Guest Post.

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When people first step into the internet marketing business, they’re all too often confronted with a decision seen both immediate and essential. That decision, of course, is whether to focus on link building or content marketing to move their website up the search engine rankings and attract more customers. Content Marketing and Link building are [...]

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The 4 Essentials Your Blog Theme Should Have

Posted on 28. Dec, 2011 by Matthew Toren.

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There has to be about a bazillion blog themes out there, ranging from free to several hundred dollars. So how do you choose the one that will work best for your blog? You could hire a designer to create a custom theme just for you, which can be pretty pricy, but a better solution for [...]

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5 Tips for Making 2012 Your Entrepreneurial Year

Posted on 26. Dec, 2011 by Adam Toren.

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If you’ve been thinking about starting a business, 2012 is a great year to make it happen. And if you’re already in business for yourself, you can make 2012 the year you take it to the next level. You might think that the economy being in the dumps will be an obstacle and make starting [...]

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How to Not Fail as an Entrepreneur

Posted on 05. Dec, 2011 by Guest Post.

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Why do most entrepreneurs fail? Businesses fail everyday for a variety of reasons. They may have run out of money, may have underestimated the competition, may have not known how to operate efficiently, or may have had trouble keeping track of their accounting information. Most of these problems can be avoided if an entrepreneur does [...]

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How to Mind Read Your Sales Prospects

Posted on 21. Nov, 2011 by Guest Post.

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Have you ever been put off by a salesman who was too pushy, too animated, too boring, or too much of anything? What if that salesperson mirrored your own personality? Wouldn’t you be much more at ease with him and much more receptive to his messages? That is the goal of adaptive selling, in which [...]

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Business Plans: How Much is Too Much Research?

Posted on 11. Nov, 2011 by Guest Post.

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By Ellen Arndt For the last five years, I’ve personally written and delivered over a thousand business plans, which means a thousand marketing strategies, a thousand competitive and market analyses, and a thousand executive summaries. It goes without saying that I know business plans better than most; in fact, I could easily write one in [...]

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What Makes Family Businesses Thrive? The Family Business Infographic

Posted on 26. Oct, 2011 by Adam Toren.

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Is your family the type that’s close-knit and supportive? Or is the dynamic more like something out of a daytime soap opera? Even if it’s the former, and Thanksgiving dinners don’t ever result in bodily injury, that doesn’t mean you have what it takes to go into business as a family. Working with family can [...]

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6 Keys for Branding Success

Posted on 12. Oct, 2011 by Matthew Toren.

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It’s very important to realize that your brand is one of the most important aspects of your business. It can differentiate between visitors and buyers, and can also be the determining factor for success or failure. As with any other project, there are several things to consider when building a successful brand for your company. [...]

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That Little Something Extra

Posted on 07. Oct, 2011 by Adam Toren.

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In Louisiana there is a common word, “lagniappe” (pronounced “LAN-yap”), which means giving a little something extra to a customer’s order to build good will, and most of all, return business. A baker’s dozen is a good example. The French also have a similar PR technique called “amuse-bouche,” meaning mouth amuser. A chef presents a [...]

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The Ever-Present Brand

Posted on 03. Oct, 2011 by Adam Toren.

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Whether you’re in startup mode or have been in business for a while, your focus has likely been on developing your products and services. You probably have also designed a logo and a website and joined social networks. But how much time have you spent planning and promoting your brand message? Even if you have [...]

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Dealing with Negative Feedback on Your Site

Posted on 30. Sep, 2011 by Matthew Toren.

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In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base. By opening your company up for this type of conversation, you’re also leaving the ability for unhappy customers to complain. And they will often do so very loudly and publicly. In cases like this, what should [...]