Tag Archives | small business
6 Tips for Awesome Blog Headlines
So what’s in a name? In the case of blog headlines it’s everything. The headline of any blog is an important component and it is what will get your post read, or rather not read. The headline, or blog title must be written well or it will be the only part of your blog read! ... Read More
5 Tips to Make YouTube Marketing Work for Your Business
Video clips have become a proven technique to capture the attention of your audience. Having a face to share information innately creates a personal connection that is hard to achieve with any webpage packed with words. Having a video or a bunch of videos to build your credibility with customers can seem like a lot... Read More
6 Small Business Website Must-Haves
Owning and running a small business now most certainly requires the inclusion of an effective website. Even the smallest business is expected to have at least some sort of web presence. Simply paying the kid down the street to set up a run-of-the-mill boring website is more than likely not worth your money. Being a... Read More
Small Business Mobile Marketing – The Time is Now!
Smartphones are everywhere. One might say the spotting of a non-Smartphone is a rare event, similar to the spotting of a hand held CD player; it just doesn’t happen often. As of December 2011, there were over 140,000,000 Smartphones actively in use in the United States. In true marketing fashion, new techniques have emerged to... Read More
How to Use Foursquare for Business – 8 Smart Tips
Rumor has it that social media will overtake conventional marketing within the decade. Think about it. When deciding where to take a date for a nice dinner or using a new accountant, are you more likely to take the word of a paid advertisement or the word of your unbiased friend? If you say paid... Read More
10 Keys to Getting the Most from Your Facebook Page
Facebook may be a daunting concept for many businesses looking to venture into social media marketing, but in complete honesty it is virtually mandatory these days. Everyone from your eleven-year-old niece, your lawyer, all the way to your grandma has a Facebook account these days! A business presence is more important than ever, but simply... Read More
UPrinting.com: A Stand-Out Online Printing Service
This is a sponsored post. All opinions are 100% my own. As online entrepreneurs, it might seem as though you wouldn’t have much need for printed materials. Depending on your industry though, finding a good printer can become necessary more often than you might guess. For example, most everyone can benefit from networking and attending... Read More
How to Sell With Numbers
Just because consumers buy something, doesn’t mean that they are not profiting from their purchases. For example, someone who is considering buying an iPad looks at the benefits the iPad has to offer (wireless internet, gaming, easy to use interface, etc.) and decides that he or she would spend up to $800 for such a... Read More
10 Reasons Every Small Business Needs to Brand with a Logo
Pretty much every marketing and business expert strongly encourages the owners of small businesses to “brand” their companies with a logo, as well as marketing materials that are consistent across all channels. But what’s the reason behind this advice? The bottom line is that a logo and consistent marketing materials can actually make a huge... Read More
Content Marketing vs. Link Building: 3 Steps for Taking the Right Approach
When people first step into the internet marketing business, they’re all too often confronted with a decision seen both immediate and essential. That decision, of course, is whether to focus on link building or content marketing to move their website up the search engine rankings and attract more customers. Content Marketing and Link building are... Read More
The 4 Essentials Your Blog Theme Should Have
There has to be about a bazillion blog themes out there, ranging from free to several hundred dollars. So how do you choose the one that will work best for your blog? You could hire a designer to create a custom theme just for you, which can be pretty pricy, but a better solution for... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
