Tag Archives | Social media marketing
5 Ways Introverts can Get the Conversation Going on Social Media
Social media is the introverted public relations or marketing professional’s fantasy come to life. Being a person with a more quiet or naturally shy personality is not a bad thing in the world of marketing. Don’t attempt to utilize the same techniques more extroverted professionals typically choose to boost the sales of their product or... Read More
Split Testing Facebook Ads to Maximize Conversions
Facebook advertising is one of the most powerful marketing tools many small business now have available right at their fingertips. The geniuses at Facebook have made advertising as simple or as complicated as you’d possibly like it to be depending on your preferences. Any business can throw up an ad on Facebook; they’ve really made... Read More
Profiting With Pinterest
Who doesn’t love pinning things on Pinterest? It’s highly addictive and it’s predominantly populated by an abundance of women with a mindset to shop. Every board is comparable to a full scale wish list of purchases waiting to happen. Pins are shared, liked and commented right on Pinterest, fed through Facebook or Twitter feeds where... Read More
The Importance of a Social Media Schedule for Your Business
We’ve all rolled our eyes at the repetitive spam mails from companies you’d rather never hear from them again. It’s probably pretty hard to think of a company at the top of mind that doesn’t contact quite enough, right? You’ve likely forgotten about them! Just as in email marketing, having a successful social media presence... Read More
You Knew it was Coming: It’s Time to Talk about Google+ for Business
Many small businesses feel overwhelmed by the multitude of social networking sites that are becoming more and more “must have”. Google+ is a relative newcomer to the social networking game but has quickly become one of the absolute necessities for any small business. Many web gurus believe that Google+ may have revolutionized the way that... Read More
5 Tips to Make YouTube Marketing Work for Your Business
Video clips have become a proven technique to capture the attention of your audience. Having a face to share information innately creates a personal connection that is hard to achieve with any webpage packed with words. Having a video or a bunch of videos to build your credibility with customers can seem like a lot... Read More
How to Use Foursquare for Business – 8 Smart Tips
Rumor has it that social media will overtake conventional marketing within the decade. Think about it. When deciding where to take a date for a nice dinner or using a new accountant, are you more likely to take the word of a paid advertisement or the word of your unbiased friend? If you say paid... Read More
10 Keys to Getting the Most from Your Facebook Page
Facebook may be a daunting concept for many businesses looking to venture into social media marketing, but in complete honesty it is virtually mandatory these days. Everyone from your eleven-year-old niece, your lawyer, all the way to your grandma has a Facebook account these days! A business presence is more important than ever, but simply... Read More
5 Things We Love About the New Twitter
Earlier this month, Twitter announced some big news– a Better Twitter. Not everyone has the new Twitter yet, and not all of the features have fully launched, but so far we like what we see. The new, re-engineered Twitter includes some sweet new features, like a streamlined header bar with dashboard, keyboard shortcuts, a retweet... Read More
Choosing Social Networking Sites Carefully
Everyone knows how big social networking is for business owners these days. Social networking was originally intended to make it easier to maintain personal relationships, but businesses have made social networking a priority as well. Premier sites have made it possible for businesses to grow their contact lists, manage their relationships and created the concepts... Read More
30 Days to Pumped Up Blog Traffic
It’s pretty much universally accepted these days that having a blog is a smart move for any business. And because just about everyone understands that, just about everyone (and their uncle) has a blog. What that means is that the competition for traffic to your blog is strong and growing on a daily basis. After... Read More
Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
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