Tag Archives | Social Media
Social Media Marketing – Why It’s Not Enough
There’s little doubt social media marketing can be a valuable resource for both internet-based and brick and mortar businesses. But it’s just as important to know what it can’t do for you as to know its benefits. While you’ll see a lot of articles on this site and others touting the benefits of social media,... Read More
Flickr – The Best Kept Social Networking Secret?
Chances are good that when you think of social networks, you think of Facebook, Twitter and Foursquare, and when you think of Flickr, you think photo sharing. We recently posted an article on paid and free image sites, in which Flickr was included (with a few caveats) as a great source of free images. And... Read More
How to Not Be a Twidiot – 4 Twitter Personas to Avoid
Do you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing... Read More
The Internet Has Changed Everything – Or Has It?
Everywhere you look these days it seems you find blog posts, news articles, tweets, updates, comments, etc., etc. about how business is so different now; about “new media”; and about the “new economy”. There is also an abundance of information about “communities”, “networks”, and “social networking”, and how entrepreneurs can use these newfangled things to... Read More
How to Make Your Facebook Page Work!
Getting visitors to your Facebook page isn’t that hard. Using basic Social Media techniques, connecting with people – on Facebook as well as Twitter and anywhere else you can – will get people visiting your page. Once they get there though, the trick is to get them to keep coming back. Facebook, like all social... Read More
How to Deal with a Damaged Online Rep
If you have any kind of online presence, customers, readers, followers, or whatever you call them, are talking about you. Whether it’s comments on your blog, tweets about your business, or reviews and feedback on sites like Yelp or Epinions, the Internet has made it easy for everyone to make their views known. And that’s... Read More
“Promoted Tweets” Twitter Ads a Game Changer? Oh Yeah
As you might have heard, Twitter has finally initiated a revenue model. Earlier this week, they rolled out “Promoted Tweets”, their new advertising program. What does this mean for Twitter and their millions of loyal users? To some extent, it probably means a shift in the atmosphere on Twitter, but they’re taking some interesting steps... Read More
Online Marketing Trends for 2010
We’re often asked where we see trends emerging and especially at this time of year, with a virtual clean slate ahead of us. 2009 was certainly a revealing year and if nothing else, helped to show us how Internet marketing is here to stay, as the industry in general trended upward during the brutal recession.... Read More
Have a Traditional Holiday, Not a Traditional Marketing Plan!
It’s that time of year again, time to break out the mistletoe, watch the Christmas parade, marvel at the Grinch and eat too much. It all comes around very quickly and soon, with a couple of hiccups and an Auld Lang Syne, we will welcome a fresh new challenge. This is a season for traditions,... Read More
Making Mistakes with Social Media
It’s such a minefield, isn’t it? How do you set foot into the social media world without making mistakes, even if you are the most hardened industry veteran? The question often asked is how do you market using social media? The blunt answer is, effectively, that you don’t! At least you don’t in the more... Read More
A Small Bad Experience Can Have a Big Effect
There are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
