Tag Archives | video marketing
Why Video is the Best Way to Share Your Company Story
A picture paints a thousand words, and those words are greatly multiplied if the picture in question is moving. In fact, studies show that when both the visual and auditory senses are stimulated, a person’s retention increases by an astounding 58 percent. In this era of smartphones and tablets, people crave visual content. Look at... Read More
Is Your Business Ready for 2013? Look into the Future of Marketing to Find Out
Look into the Crystal Ball of Marketing Trying to keep up with trends in online marketing is a difficult endeavor. Just when you’ve mastered one technique, it becomes out of date. Just when you formulate a strategy you’re excited about, nobody is paying attention anymore. Advertising online is becoming progressively popular and refined. Mobile devices... Read More
Got Video? Well, Prepare Your Vaccinations Because It’s Time to Go Viral
We’ve all done it. You get a short video clip in your email. Meh, you say, as you wearily click upon it, not expecting to be impressed. But then something magical happens. You’re captivated. You’re entertained. You laugh and feel genuine emotions. Before you know it, you’re sending the clip to everyone on your email... Read More
You Made a Cool YouTube Video! Now What?
You’ve undoubtedly heard the saying, “A picture is worth a thousand words.” With that being the case, a video must be worth even more. It seems like almost every marketing website we go to these days has a video on the front page, set to automatically play when a visitor hits the site. The reason... Read More
HP’s Viral Hopes – A Powerful Video Campaign Example
What does it take to make a video campaign go viral? It seems that a huge chunk of the videos online that have gone viral were not planned that way. Everything from giggling quadruplets to free hugs have garnered millions of views without any promotion (over 60 million views for the latter!). They are the... Read More
A Small Bad Experience Can Have a Big Effect
There are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting... Read More
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Adam & Matthew Toren
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