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Tag Archives: video marketing

You Made a Cool YouTube Video! Now What?

Posted on 15. Aug, 2011 by Adam Toren.

You’ve undoubtedly heard the saying, “A picture is worth a thousand words.” With that being the case, a video must be worth even more. It seems like almost every marketing website we go to these days has a video on the front page, set to automatically play when a visitor hits the site. The reason [...]

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HP’s Viral Hopes – A Powerful Video Campaign Example

Posted on 13. Jul, 2010 by Adam.

What does it take to make a video campaign go viral? It seems that a huge chunk of the videos online that have gone viral were not planned that way. Everything from giggling quadruplets to free hugs have garnered millions of views without any promotion (over 60 million views for the latter!). They are the [...]

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A Small Bad Experience Can Have a Big Effect

Posted on 23. Oct, 2009 by Matthew Toren.

There are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting [...]