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Five Products That Make You Say ‘Why Didn’t I Think of That?’
Market forecasting is one of the most important traits in any entrepreneur. Figuring out what the consumer wants before they know it themselves is infinitely important. It’s also really frustrating when someone else hits the spot before you have your chance. We combed through our deep-seeded insecurities to bring you a list of current (last... Read More
5 Solid Online Business Models You Can Embrace to Generate Income
According to Business Matters magazine, 90% of all online businesses fail; in other words, if you’re starting an online business you’re 9 out of 10 times likely to fail. While the reason(s) for failure of every online business differs, there are often a lot of factors that can be pinpointed as the main reason why... Read More
Level Up Your Website with Gamification
Wikipedia defines gamification as the use of game mechanics and game design techniques in non-game contexts. Wikipedia boasts a few games of their own based on clicking through webpages in a kind of online scavenger hunt. Video games have come a long way since the days of Pong and Atari. With advanced technology, beautifully designed... Read More
Playing the Paid Membership Game to Win
There are a number of ways to monetize your online efforts. Sometimes, seeking a method of monetization is secondary to creating something “cool” and then sorting out the fallen chips from there. We can’t all create Facebook; however, creating a membership site or at least offering users an option of paid membership on your existing... Read More
A World Beyond Google? Does it Exist?
If you’re interested in building a niche site or getting your web content ranked highly, it’s tempting to focus solely on the granddaddy of search engines. Though Google does command an immense proportion of search traffic, it is not the only player at the table. Competitors to Google like Bing and Yahoo each represent around... Read More
Start Your Niche Website Today!
The “traditional” way to get started with an online business, a niche website, can be hugely profitable if created and run successfully. It’s important to remember that “tradition” is only a couple of decades old when it comes to online businesses, so the model is not set in stone. Still, a niche website is like... Read More
What Does SEO Mean Today?
What does search engine optimization mean for online entrepreneurs in 2012? In short, it means the same thing as it did five years ago. Webmasters and content creators may have come up with new techniques in an effort to keep pace with Google updates like Panda and Penguin. These, however, are simply tactics in what... Read More
Let Talent Come to You with Logo Crowdsourcing
You’ve decided you want to go forward with your brand and create a logo. You want to get this right, find something that reflects your ideals – something simple yet dynamic. Maybe you don’t have a particular go-to person for this kind of design work. Maybe you’d like to crowdsource the job and let the... Read More
Balancing a Professional Voice with a Fun Web Design
Torrenegra Labs, and the people within the company, really like showing off some personality on our website. A difficult situation for young companies, however, can be trying to decide how to balance the enthusiastic, fun portrayal of their teams on their sites without coming across as so young that they can’t be taken seriously. It... Read More
How to Increase Your Online Exposure
More people than ever are using the internet to find businesses, retrieve information, and research a business’ credibility. Being invisible in a web search is a huge weakness. With a little work, any business can boost its internet presence. Here are 5 surefire ways to get your company found in web searches and boost your... Read More
9 Things to Remember When Working with a Developer
In the real world, rarely is an entrepreneur with a great idea also a savvy developer capable of bringing his creation to life. More often than not, the visionary is required to navigate the foreign realms of software and web development, and finally, enlist the help of a professional. The collision of these two worlds... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.