Thrive Leads Review | Great addition to the Thrive trilogy

Type “opt-in wordpress plugin” into Google and hundreds of responses come up, all with differing opinions depending on which blog you read, who pays the best affiliate commissions and who has the best SEO guy working on their website.

Will the majority of these opt-in plugin’s get the job done for you? Yes they sure will. Do you have the time and budget to test all of them yourself? Most likely not. And you don’t need to; at the end of the day you just need to find something that works for your website, your audience and yourself.

Thrive Leads is a plugin built by the Thrive team who developed Thrive Content Builder and is one certainly worth throwing into the mix for your consideration to get your email & opt-in up and running on your website. Below is a Thrive Leads review illustrating the top 4 reasons to invest in the builder and 1 reason to look elsewhere.

So you’re on the hunt for an opt-in wordpress plugin that can do it all, right? Including email list building with an array of opt-in types, ease of use, fast implementation?

 If you are like me, you are keen to jump in and try a product but also remain cost effective at the same time – which is what the Thrive Leads plugin provides.

No Subscription Required

Leadpages is a great marketing tool, however the one downside is the subscription model. If you decide to stop paying for the subscription you not only loose your ability to access the content, you will loose all of your previous work.

The difference with Thrive Leads is that it is a one-off payment and varies depending which level you would like (single site, unlimited & agency). You receive free unlimited updates and 1-year of full technical support.

 There is an upside to a subscription model however, being that the company will usually continue to add value and ongoing improvements to their software and tools to retain the subscriber base. This can be a deterrent for a one-off payment product as plugins that offer updates can be seen as more favorable, given their ability to continually update their subscribers tools due to an ever-changing online environment and changing audience preferences when viewing online content.

The Thrive team, however, seem to be doing a good job in this respect by just releasing an update in the middle of March with some significant add-on features.

Thrive Box Set

Another bonus for Thrive Leads is the ability to get a conversion-optimized website with a great design up-and-running in a few hours with other tools and software available from Thrive. Thrive themes and Thrive Content Builder have been available to the market for some time now and are compatible with the lead/opt-in plugin.

This is great for users who are beginning their online journey with the ability to build a great looking website with little knowledge and also include all of the latest and greatest features you would require from a lead-generation perspective. The lead’s plug-in has different types (see below) available to suit the audience that you are conversing with.

On the other hand, if you already have a well-established site with a custom or different theme you can easily install the lead and page builder plugins to integrate.

No Coding Skills (Fast Integration)

Drag and drop is fantastic for those users who have little to no coding skills. Like Thrive’s “builder” plugin, forms are relatively easy to build in a very short time frame. For the more experienced users and gurus with coding skills, the simple “design & deploy” can save hours in not only coding but also perhaps educating a client on how to use it (unless you want to charge more hours)

Advanced Targeting & Built in analytics

Advanced targeting of where the opt-ins are displayed can be crucial to getting people to sign up to different offers. It has been shown that if you have a relevant opt-in or lead magnet in the right place, it can dramatically increase conversions in obtaining information from the target visitor to the website. Thrive’s plugin allows you to target a bulk specific tag or categories of posts to display certain opt-ins.

A really interesting feature with this plugin is the ability to measure the performance (conversion rates) of your opt-in forms. The easiest way to test the form is through a simple change in content & images. A more advanced way to test an opt-in form is to test the timing and layout of your trigger. For example, should the pop-up be displayed on-screen after 2 seconds or 10 seconds? Should the pop-up show after scrolling the page one-quarter or half-way? These are all great things to test.

You can also test different lead magnets by offering an E-book or 4 series video. After some simple testing, the Thrive dashboard can measure and illustrate what method is going to work best for your audience.

A built-in feature of the analytics for leads allows you to “set & forget” your split tests. Once a clear winner has been indicated from the stats the system will automatically continue displaying the best opt-ins and “hiding” the rest.

Support & Docs

The support system can be a great insight into determining whether, after purchasing, you will receive ongoing technical support and updates to the tools as required.

Most users have reported that the Thrive technical support has been great, including the documentation available for education on how best to use the plugin. Easy to watch videos and tutorials have been made available to help get the best out of the plugin. If you require more assistance that the tutorials cannot provide, you automatically receive upon purchase, 12 months unlimited support via a ticketing system where you can email any questions.

A final note, like everything Thrive does, it’s responsive to all devices! Very important in the way people are searching and interacting with the online world.

Final Word

Overall, this is  fantastic plugin and well worth the investment.