20 Actionable Tips to Build Your Mailing List – Infographic
What is the most important thing new bloggers cut out when they start? A mailing list.
The reason? Cost, most likely.
Why is this a bad move according to Neil Patel?
- Email list is a recurring source of traffic. You publish a post and send an email to your subscribers and you can get recurring traffic for each new post.
- Email subscribers convert better than any other online marketing method or source.
20 Tips to Increase Email Subscribers – An Infographic from YourEscapeFrom9to5.com
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Lessons from the Infographic
Tip #1 – Use your ‘About’ page to get email subscribers. If your content is good, people naturally want to know more about you and that’w why this is a good page to have an opt-in box.
Tip #2 – Use an opt-in checkbox when commenting. People who comment are action takers and there is a better chance of converting them into subscribers.
Tip #3 – Do not use double opt-in pages. Do not use two web pages – one to get the subscriber details and another to confirm it. Use confirmation emails instead.
Tip #4 – Use opt-in popups specific to a page a user is in.
Tip #5 – Provide additional content for email subscribers.
Tip #6 – Use author bio call to action for opt-in.
Tip #7 – Ask users to opt-in when they are about to exit your page. Throw the dice and find out if they like to stay updated.
Tip #8 – Host a contest or provide a freebie for opting-in.
Tip #9 – Explain the benefits of subscribing to your mailing list.
Tip #10 – Guest Blog to promote your brand and to build your mailing list.
Tip #11 – Have an opt-in box in your ‘Home’ page. Having a call to action in your ‘Home’ page is a great tactic to increase email subscribers.
Tip #12 – Have a ‘Thank You’ page for new commenters with a sign-up box.
Tip #13 – Experiment with your opt-in box and button colours. Use colours that stand out.
Tip #14 – Use an opt-in box that slides up. This is less annoying than pop-ups.
Tip #15 – Use a HelloBar for collecting email addresses. This is a bar at the top or bottom of web pages dedicated to collecting email subscribers.
Tip #16 – Have a sign-up box in the side bar.
Tip #17 – Join other bloggers to build your mailing list.
Tip #18 – Use the sign-up button on your Facebook fan page. Create a fan page if you don’t have one.
Tip #19 – Make your sign-up box stand out and non-intrusive.
Tip #20 – Use a mixture of the above tactics.
Don’t just use one of the above tips and hope to fill your subscriber list – use a few of the tactics. A stand-alone subscribe page is not going to cut it and is a good sign of a new blog. Have a sign-up box in your home page and about page; you could also have one in high traffic pages. Good luck building you mailing list.
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