3 Tips To Optimize Your Content For Voice Search Today
As an entrepreneur, you don’t have time to keep up with all the latest trends. How many times should you revamp your website according to a trend? That can be an endless venture. However, there’s one emerging trend you should watch for because it’s about to change everything: voice search.
Voice search is already here, and it’s about to get even bigger. Research studies have shown that a growing number of people are using voice search even in public environments. Perhaps the convenience of voice search outweighs the embarrassment of being seen speaking into a mobile device.
Voice search is about to affect every aspect of your online presence, and if you’re not prepared, you could be left behind. Voice search is a trend likely to stick around for quite a while, so it’s better to start preparing now.
Here’s what you can do to get a head start with optimizing for voice search:
- Publish content with conversational keywords
Right now, you’re probably only using traditional keywords. For example, “best landing page builder” or “fastest way to lose weight.” That’s great for traditional searches, but you need a new game plan for voice search.
People speak differently than they type. When people use voice search technology, they tend to use conversational phrase like “what’s the best landing page builder.”
According to Search Engine Land, “voice queries are longer than their text counterparts; they tend to be three to five (or more) keywords in length. This means you need to change the way you do keyword research and think about longer long-tail keywords.”
Although Google recently eliminated the exact phrase match for search results, as more people adopt voice search, they will undoubtedly need to adjust their algorithm.
When voice search becomes dominant, and it will, Google may have to bring exact phrase matching to make it work flawlessly.
On the other side of voice search is having your device read your search results to you. People will expect this to sound more like a conversation rather than keywords constructed as incomplete sentences.
It’s possible that the future of SEO will include optimizing content for both voice search and audible results.
- Add a live chat feature to your website
If you haven’t added a live chat feature to your website because you don’t want to use a bot, you should reconsider.
Your visitors may not want to type to a bot, but they might be perfectly willing to use their voice to ask the chat bot questions. Speaking into their phone is far less work than typing.
- Don’t overlook the importance of local citations
Statistics show 20% of voice searches are for local information, making local citations on websites like Yelp and Google My Business more important than ever. However, business directories aren’t the only source of citations.
“Despite popular belief, citations don’t stop at local business directories,” local business citation experts from Loganix explain. Other citations – like video, photo, and social sites – are of equal importance in the pursuit of authority.
The term “citation” was coined by David Mihm in 2008 in an article titled Local vs Traditional SEO: Why Citation is the New Link. Explaining his hypothesis about how to optimize for Google Local (now Google My Business), he explained that links that matter for local SEO aren’t necessarily links.
Citations, as he called them, aren’t actual links but mentions of your business around the web that seem to have as much (or more) power than links. Citations include your company’s name, phone number, address, zip code, and even your website address. These citations play a key role in boosting your visibility in the search engines.
In the article linked above, Mihm pointed out that businesses with a large number of citations ranked higher than those with less. He also said, “two of the top 10 Local businesses have MORE citations than they have inbound links! If this doesn’t prove the importance of non-link citations for the Local algorithm, I don’t know what will!”
When people use voice search to find local places, having more genuine citations gives you a better chance at getting the customer in the door. People using voice text don’t want to sift through tons of content to find your location or phone number. In this context, your citations are potentially more important than your website.
We are entering a voice-first world
Although it appears to be a trend, even serial entrepreneur Gary Vaynerchuck advocates optimizing for a voice-first world. Don’t get left behind. Get a head start on optimizing for voice search while you can.