4 Golden Rules for Choosing the Right Color Palette for Your Brand
You might not think about it, but every brand picks a color scheme to use. Home Depot uses orange, while you get red and white with Coca-Cola. If you’re working on your company’s branding, part of that will involve picking a color scheme you want associated with your business.
You might reach out to a branding firm, Kenosha companies, if you want help with picking a color for your brand. You should also keep the following four rules in mind as you go through this vital process.
Think About the Meaning of Each Color
First, you should think about the fact that colors convey emotions. There is a subtle psychology at play when you look at any color. There are certain ones that are more likely to make you feel a particular mood.
There has long been a study of color that is evident in marketing, as well as elsewhere. You can use that research. While not every person will have exactly the same reaction to every color, you can count on some degree of universality with what a color will make a person think and feel. Take advantage of that.
Use Both Primary and Secondary Colors
You will also probably want to use both a primary color and a secondary one when designing your company logo or when setting up what your website will look like. The colors you choose will even go beyond your website and logo. You can use those same colors when you send out fliers for your company or when you use any similar marketing strategies.
A primary color should be the main one potential customers associate with your brand. The secondary color you choose should complement the first one. You don’t ever want a primary and secondary color that clash.
Consider What Your Competitors Are Doing
Look at what your closest competitors are doing with color. Do you want to use a color scheme that is similar to what they have picked, or would you like to do something that is completely the opposite?
That is something you will likely want to talk about with your marketing team. While no brand or company has a monopoly on any given color, if there is a competitor in your niche that is particularly associated with one shade of color or color combination, that is probably one you will want to avoid to help your brand stand out more.
Use Focus Groups
Once you have chosen a primary and secondary color, you will want to conduct some focus groups with potential customers. Make sure you select individuals for these groups that are in your target demographic.
Ask them how they feel about the color scheme you chose. You might have three or four different ones and ask the groups what they think about them.
That should help you narrow down the selection and eventually pick one that seems to be getting the most positive reception from individuals who might potentially buy your products or utilize your services.
