4 Reasons Bloggers Should Review Software in Their Niche

You’ve probably seen at least one software review website while searching the internet for something. Maybe you were looking for software, or perhaps you found a software review on a blog you regularly visit. There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit.

If you’re a blogger, it’s worth considering reviewing software related to your niche for the following reasons.

  1. Business owners don’t know what’s out there

The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist. Many business owners are far too busy to pay attention to what’s going on online, and they won’t know about new software unless they experience a specific need for that type of software.

If you have an industry blog, posting software reviews will keep business owners in your industry aware of what’s available. They might not have a specific issue they need to solve, but if they see a list of features, they might see how that particular application can benefit their business.

For example, they might not even be aware that they can get tool tracking software to keep an accurate account of their tools, like cordless drills and screwdrivers, staplers, levels, and chainsaws. This kind of software can also track warranty information so the business owner always knows when repairs are still under warranty.

Although many businesses have made the shift to digital applications, they often still perform some tasks manually. If you review software that can make their life easier, they’ll appreciate the information. And if you happen to be using an affiliate link, you can generate some sweet commissions at the same time.

 2. Software reviews can rank high in the search engines

Search Engine Optimization (SEO) is one of the most important reasons to publish software reviews on your blog. The more content you publish, the better chance you have of being found in the search engines. Software reviews tend to be long form content, thorough, and detailed. This will further increase your ability to rank because Google and other search engines place more importance on websites with quality content, and many studies have shown that longer content consistently outranks short content.

If you can’t afford to engage in a link building campaign, producing valuable content for visitors can help you get ranked for related search phrases in your niche. 

 3. You can earn a profit with software reviews

Hopefully, you’re already monetizing your blog with affiliate links. When you start publishing software reviews, you’ll be tapping into a market that is mostly ready to buy, which means when people find your reviews, they will most likely be trying to narrow down their final choice. If you can provide thorough reviews that cover all the relevant options, your visitors are more likely to click on your affiliate links and you will get credited for their purchase.

Affiliate marketing can be lucrative when done correctly. It’s hard work, but it can earn you a decent amount of income when you choose to promote higher ticket items. While the average affiliate commission rate varies between 5% and 30%, software purchases tend to be higher, which can net you hundreds of dollars from some companies. If you appeal to a corporate readership, you’re more likely to get higher commissions since large businesses tend to need multiple licenses and bigger packages.

4. You can position yourself as an expert

Software reviews help people make informed buying decisions, and online reviews hold more power than you might think. According to Gartner, 76% of people trust online reviews just as much as personal recommendations, and a whopping 82% of people read online reviews before making a purchase.

Publishing software reviews, including your own application if you have one to offer, is an excellent way to position yourself as an expert in your industry. When people trust your reviews, they trust your brand, and vice versa.

This is why software companies publish reviews that include applications made by other companies. They’re not afraid to review other software applications honestly, and explain where they fall short compared to their solution. By not tearing down the competition, they earn even more trust from consumers who view them as honest and reliable.

Start reviewing software in your niche

If you haven’t already started reviewing software on your blog, now you have several excellent reasons to start. All in all, it’s a good move for your business, your readers, and your bank account.

 

Rylie Holt