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5 Tips to Make YouTube Marketing Work for Your Business

Video clips have become a proven technique to capture the attention of your audience.  Having a face to share information innately creates a personal connection that is hard to achieve with any webpage packed with words.  Having a video or a bunch of videos to build your credibility with customers can seem like a lot of work but it’s definitely work that can pay off. YouTube marketing is a relatively inexpensive marketing tool that can really draw in solid results, if done correctly.

1. Spend a Little to Get A Lot

Buying ads within YouTube will help boost your views without a doubt.  YouTube sells pay-per-click ad space for your clip at about .50 per click.  You’ll likely not find a better deal than this!

Your clip will be seen as a “promoted video” on YouTube or on a Google search.  Your video will pop up when key words associated with your video are searched which is a fantastic way to find new viewers interested in your topic. Pay-per-click is also an incredibly savvy marketing technique as a maximum budget is set by you and you only pay when your video is actually played, though many more viewers will gain visual recognition of your content.

2. Have Realistic Expectations

Becoming the next YouTube sensation is an incredibly difficult thing to do! It’s near impossible to say how or even why in some cases that a video will go viral.  Having the expectation that your clip will likely not be the next “Charlie bit my Finger” or “Danny after dentist” is an important start to boosting your clips’ views.  On average, 48 hours of video is uploaded to YouTube each minute over every day.  Hope is not lost; there are ways to have your video seen!

3. Do Your Research

One of the best aspects of marketing with YouTube is the very essence of what makes YouTube such a sensation.  Competition is transparent and you have the ability to update and “one-up” as frequently as you’d like!  Spending a designated amount of time on YouTube checking out what others with like-keywords are uploading as well as perusing other videos to learn new techniques worth…emulating.  Spending time looking at what people are viewing and what people want to see can be a priceless key to unlocking successful YouTube marketing.

4. Find Your Audience

As with any marketing campaign, identifying and knowing your audience is absolutely vital for success.  On the other hand the key to YouTube sensationalism is to avoid traditional advertising techniques. Okay, what? There could be literally millions of video clips in the similar field as your own and only those truly unique and eye-catching will capture any views. The more creative the better these days!

Also, remember that YouTube and Google are based completely upon free will.  Viewers are searching these sites for specific information and choose based on any number of personal preferences to select a video to watch.  This means properly addressing your clip and attaching appropriate key words will ensure the right searcher will find your clip.

5. Listen to the Feedback

Here’s where coming back to traditional marketing techniques is important.  Tracking feedback both positive and negative will help develop later videos so that eventually down the road you may create the ultimate video masterpiece. Okay, maybe not a masterpiece but by utilizing user comments you’ll be able to tweak your work to be directed more accurately to your audiences needs and wants.

YouTube offers a fantastic tool known as Hot Spots that reports when viewers are tuning in and out of your clip.  You may also want to try having two of your videos taking different approaches to go head to head against each other and letting viewer feedback decide which is the better and most effective clip to officially post.  Google also offers a service known as Google Analytics, which will reveal the source of your viewers. The more YouTube viewers the better as these are typically the viewers with the most longevity.

Once you get the hang of the workings of YouTube, your video routine will become increasingly more simplified. YouTube marketing can definitely be a big payoff, just hang in there through the learning curve.

Matthew Toren
 

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).

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