Comments on: 7 Keys for Eliminating Subscriber Fatigue

By: Kelsey

Kelsey — Mon, 14 May 2012 13:24:56 +0000

I always try to tell people that not more than once per week, usually bi-weekly or even monthly is usually best.

By: ConstructionSupplies

ConstructionSupplies — Mon, 07 May 2012 22:30:07 +0000

Good point on not overloading. I find myself unsubscribing from email lists that contact me too frequently. I want to look at everything that is sent to me, (hey, that’s why you sign up for these things right) and when I’m emailed several times each week, by several different companies, that sucks up a lot of time. Get me the info often enough to think about you, but not so often as to turn me away.

By: Ozio Media

Ozio Media — Mon, 07 May 2012 08:30:39 +0000

In order to avoid the unsubscribe button, it is vital that the email marketers offers something of value to the recipient. If each message contains an interesting or useful fact, or some immediately useful advice, then readers will be more likely to look forward to your emails turning up in their inbox.

By: Matthew T

Matthew T — Thu, 03 May 2012 18:49:54 +0000

In reply to Derek Donnelly. @Derek Wow, never new it was that much! Thank you for taking the time to post.

By: Derek Donnelly

Derek Donnelly — Thu, 03 May 2012 16:41:50 +0000

I’ve read it’s over 300 billion now. Certainly the don’t overload message is crucial. We think the other point is not to sell but to ‘educate and inform’.

By: Chris

Chris — Thu, 03 May 2012 12:36:03 +0000

Love staying personal. In our own email campaigns, sure we have templated emails, but adding personalization is definitely key. For example, I just wished one of my clients a happy wedding anniversary before I got into the templated email I was sending. Great list!

By: Matthew T

Matthew T — Wed, 02 May 2012 08:11:53 +0000

In reply to Georgi Vasilev. Very true @Georgi! Thank you for taking the time to post.

By: Matthew T

Matthew T — Wed, 02 May 2012 08:10:49 +0000

In reply to Jordyn. @Jordyn Thank you for your great feedback. I agree with #4 and #2 as being very important! Thank you for posting! Cheers!

By: Jordyn

Jordyn — Tue, 01 May 2012 21:04:14 +0000

Great list, I particularly like #4 and #2! I like them because they’re true but also because they mention asking the subscriber what they want. I usually hate email subscriptions, but I’m a lot more likely to agree to them if I get to choose what content you’re sending to me and how often.

By: Georgi Vasilev

Georgi Vasilev — Tue, 01 May 2012 20:02:00 +0000

Also it’s a good idea not to type some really impossible things (like get $200 in next minutes) in the title of the mail.