8 Entrepreneurial Ways to Make Money From Your Blog in 2017
Want to up your blogging income game in 2017? Going from casual hobby blogger to pro entrepreneur blogger takes time and effort, but once you take the plunge; you can start earning big bucks from your blog. Whether you decide to monetize the blog itself, or prefer to use it as a launchpad for your career; your blog is an important digital (and business) asset.
The two main success metrics for bloggers are: a healthy amount of followers (your audience), and a ton of relevant and engaging content. To succeed at blogging, you will need to be committed to both; always be ready to talk to your audience and answer their burning questions with your content as much as you can. An engaging blog is a hugely valuable PR weapon.
If you feel like you’ve found your audience, and you’ve nailed the content side of things; next comes blogging income and monetization strategies. So how exactly can you turn a successful blog into a source of income? Here are some of the top ways that pro bloggers make money from their blogs right now; see which ones make sense for you….
Advertising is probably the most common way that bloggers make money from their site; and Google AdSense is where many ambitious bloggers start. Google AdSense displays adverts on your blog for which you get paid, but you could also approach brands and businesses for direct advertising opportunities (banners, buttons, sponsored posts etc.).
- Advertising is only lucrative if your blog has a healthy amount of web traffic; you have to build a following first.
- Though this is a good way to make money, be very careful not to make your blog look spammy or unprofessional with adverts crammed in every corner. Make sure they look good and that they fit in with your blog’s overall design.
- Private advertising? You want to advertise brands that make sense for your blog and its audience; don’t be a sell-out and advertise anything and anyone under the sun.
Why not add affiliate links to your blog to make some extra money by referring your readers to products and services that you love? Affiliate links can be used either in your content as hyperlinks or added in as advertisements. When you become part of an affiliate program you will be given a unique link that has a code just for you: every time a reader clicks through the link and makes a purchase, the company will pay you a percentage of the sale.
Affiliate marketing is incredibly powerful and lucrative, but be sure that you always disclose any affiliations on your blog. With affiliations, you should be guided by your principles; don’t endorse something you’ve never used.
Offering Services & Industry Expertise
Some bloggers earn money through their blog by offering services like copywriting, editing, or social media management (just three of the most popular services offered by bloggers; there’s plenty more fish in the sea). Selling services is a good way to monetize your blog, and it helps you build up a credible professional brand.
You can also build up your profile as an industry influencer through your blog. Many successful business consultants run successful business blogs and get referrals that way.
Guest posting as an industry expert is another a great way to leverage the power of your blog and its reputation; many people find new clients off the back of a popular guest post. Find out how to get featured on an industry blog and boost your visibility in your niche.
A quick and easy way to earn money from your blog is through monetizing your newsletters.
- Most bloggers send newsletters to their email subscribers outlining new and upcoming posts; so why not include some advertising in your emails too?
- You could also incorporate affiliate links into your newsletters and share tools and products that you love with your audience.
- Either way, make sure your newsletters serve a purpose; whether that is to drive traffic to a key landing page, or raise brand awareness about a new service. Don’t waste precious emails without having a proper email strategy. (Here are some email marketing tips for bloggers).
Make it clear to brands how they can apply for newsletter and other advertising opportunities on your blog; a professional media pack is a great place to start. Outline all the different options brands have for working with you, and outline your monthly reach and audience metrics.
If you are blogging about a niche topic like all natural beauty products, why not jump into the world of ecommerce and open an online store to sell these items directly to your readers? Ecommerce isn’t as hard as you may think; there are plenty of blogger friendly ecommerce platforms like Shopify that will allow you to build and customize a store around a ready-made theme (pretty similar to how you would have customized your blog’s theme). Alternatively, you could also add some ecommerce plugins to your blog if you prefer to keep things as they are.
The biggest challenge with ecommerce will be figuring out what products to sell, and then validating your ideas with your target market. There’s an infinite amount of potential products and niches; you have to find one that makes sense for you as an entrepreneur, and that isn’t saturated already. Spend time brainstorming and coming up with some fresh product ideas.
If you are worried about handling or storing the products you wish to sell, you can always use dropshipping so that the products never actually pass through your hands.
Just like with physical products, you can also sell digital products from your blog. This could include: music, content downloads, cheatsheets, ebooks, webinars, videos, or intro music for films or adverts.
If you are an expert in a certain area, then digital products are a great way to share your knowledge and pass on your success to others. Often bloggers become experts at helping other bloggers grow their following and in turn monetize their blogs. What comes around, goes around in the blogging world.
Sponsored Reviews & Giveaways
Companies often send bloggers products for free to review on their blogs. In exchange for a freebie, you will have to feature the brand in an (honest) roundup or review; sometimes you might even get a payment for raising brand awareness if you collaborate with a brand on a PR campaign.
If your blog has a big following, you can even charge companies to be involved in your blog’s giveaways. Many bloggers use giveaways make money through their blogs; it’s a great way to give back to your readers as well: everyone loves free stuff!
Another great way to make money through your blog is by offering (a select number of) sponsored posts; too many, and you will erode your blog’s readership. For sponsored content, you will be working alongside companies’ marketing teams to write about one of their products or services in an engaging way.
- This is a good tactic if you already have a larger following, as companies will be more willing to work with you.
- Make sure to disclose your relationship with the company on your blog; it can look shady to your readers otherwise.
More and more bloggers are hosting events like conferences or blogging networking events to bring the blogging community together. This is a great way to earn some money from your blog and will boost your own visibility within the blogging community itself. Why not hold a local blogging conference and get influential bloggers to speak at the event? Charge a small fee for those attending, and use this to put back into your next event. You can also monetize events with associated podcasts, ebooks, and webinars. Don’t just host an event and leave it at that; make it pay off in the long term.
With blogging, there is no single ‘right’ way to make money. Because online income can fluctuate, it is best to incorporate a selection of income methods to ensure that you are building a sustainable income. Is there a different way to make money from your blog we haven’t covered? How do you make money from your blog? Let us know in the comments below.