Stop Planning and Start Doing!

Since I was little, I’ve been told that I could do anything I wanted to do or be anything I…

Creating the Win-Win Sale: Helpful Practices for Lasting Relationships

A win-win sales process requires both parties to have the right mindset as they start discussing a deal. The relationship…

How to Get Your Brand Used and Endorsed by Celebrities

Having a celebrity endorsement or even just a picture of a celebrity using a product can be a great boon…

7 Critical Skills for Marketing Success

Marketing is an important skill for business, and for life itself. Really, anything can be marketed, including a product, an…

Starting Up: Surviving Your First Year as an Entrepreneur

The first year of my startup was, without a doubt, the most educational period of my life. There is so…

Give your Direct Mail Campaign a Boost – 7 Tips to Make it Work for You

We talk a lot about email marketing and other forms of electronic marketing, because that’s our primary focus. But ‘traditional’…

You Don’t Have to Be an Egomaniac to Have a Professional Brand

There are a lot of myths out there about getting your articles into publications: that it’s self-serving, that people who…

How Military Experience Can Serve as the Basis for an Entrepreneurial Career

Commitment. Passion. Drive. Leadership. Any entrepreneur needs to possess these traits in order to be successful. When it comes to…

Q&A with Nathan McNeill, Co-Founder & Chief Strategy Officer for Bomgar

In 2003, Joel Bomgar asked his college friend Nathan McNeill to help him launch a business selling software that he…

Why You Should Address the Negative

It happens in every industry and to almost every brand, large or small. At some point, someone will not like…