Comments on: As Shakespeare Put It: 8 Common Business-Naming Mistakes

By: David

David — Tue, 21 May 2013 14:18:52 +0000

Excellent points, Adam. And I agree with the above comment about making sure that you don’t name your business something that is too generic and vague. Some businesses just go by “Smitty’s” or “Mike’s”, which does not describe in any way what the business is about or does. By adding just a keyword or two to the name, not only can you help people understand what you do, but it will also help you in terms of being more visible online.

By: Julie Harris

Julie Harris — Sat, 11 May 2013 10:12:11 +0000

Internet search really helps when you want your brand to be unique. For me, in choosing a brand name it has to be unique but not awkward, simple and easily remembered. All in all, this Shakespeare’s lesson would really start up business how to be wise in choosing the most suitable brand name. Great post Adam. 🙂

By: Anton Volney

Anton Volney — Fri, 10 May 2013 13:29:24 +0000

A famous business name faux-pas was the Chevy Nova. Just as you pointed out in point #4, the folks at Chevy didn’t check to see what Nova might mean in other languages. It means “Doesn’t Go” in Spanish. Chevy Does Go–––that did pretty badly in the latin american markets.

By: Fehmeen - Management Mafia Blog

Fehmeen - Management Mafia Blog — Thu, 09 May 2013 18:57:30 +0000

This is a really good compilation of business-naming rules and even though it seems pretty simply, many people get it all wrong. Generic names are a big no. I once came across a chemist, simply named, ‘Decent Chemists’, and the same thing happened with a furniture shop. Talk about being lazy and uncreative. Another shop that sold high end, good quality mens clothing named itself, ‘Monsieur Dress’ (French for ‘Mr Dress’) but unfortunately, the location it was setup in only attracted the kind of people that had no idea what that meant. You can imagine what happened next!

By: Goran Maric

Goran Maric — Wed, 08 May 2013 20:32:04 +0000

So true! If you use personal or family names while you are naming your business, you can make big mistake, unless if is your family famous like Dr. Oetker. 🙂