Author Archives: carol

Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?

Everyone has heard the saying that ‘content is king’. Unfortunately there’s often a disconnect between creating incredible content on a blog or landing page and then converting the traffic you get from it. Webpages must be properly designed and presented in order to consistently convert online consumers. This design will depend on a thorough understanding […]

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How Companies are Reimagining Business Processes With Algorithms

More changes in today’s business are being driven by computers- not through useful programs written by humans, but processes re-engineered by data analytics. This branch of computing relies on complex mathematical algorithms that today represent machine learning – the ability to learn, adapt, and evolve better machine intelligence. Algorithms are in effect a step-by-step process […]

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How Google is Hindering the Organic Growth of Local Startups

Let’s be honest—running a successful startup with a local market is not an easy proposition. As if simply generating the initial capital, building and maintaining good relationships with customers and vendors,  and managing day to day finances weren’t difficult enough, there’s also the matter of getting your company’s name into the public eye. When it […]

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The Science Behind Successful Business Negotiations

One’s ability to negotiate effectively can be the key differentiator between success and failure in a company. When put into a grand entrepreneurial scale, your bargaining skills at the local flea market or strip mall can result in an advantageous position for your brand. Negotiating, however, is not an innate talent everyone is born with […]

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