Can Blogging Help You Sell Your Home?
If you’re trying to sell your home, you know the importance of marketing your property online. The vast majority of people looking for a new home will consult online sources during their search, so making your property more visible should be at the top of your to-do list.
You also know that blogging and content marketing are some of the most effective strategies for building an online presence and generating traffic to your website. So is it possible—or effective—to use blogging as a strategy to sell your home?
Let’s take a look at some of the advantages this strategy can offer:
- Traffic generation. Companies with blogs have 97 percent more links than companies without, and generate substantially more traffic as a result. Blogging is undoubtedly one of the best long-term strategies for generating traffic, and therefore could be invaluable in getting more traffic to view your home listing. More views mean more opportunities to sell, and more competition that could drive up the eventual selling price.
- Maximization of an existing audience. If you have a blog already, you could utilize an audience you’ve already spent time developing. Rather than paying more money or spending more effort, a simple mention of your house with a handful of images could be enough to get a substantial benefit. It’s like picking fruit from an orchard you’ve already planted.
- Descriptive opportunities. Because you have complete creative control over your blog, you’ll have the chance to come up with more descriptive opportunities, including appealing language, images, and videos that show off the interior of your home, making it seem bigger and more inviting. The visuals are super important here; if you pique someone’s interest, they’ll probably follow through, and might even put a stronger offer on the house due to their strong first impression.
There are also some cons to consider:
- Timelines. Blogging is one of the best long-term strategies for generating traffic, but don’t neglect that all-important phrase: long-term. If you don’t have a blog already, it could take weeks of hard work before you can establish a basic presence, and months of work beyond that to build up your traffic volume. If you’re trying to sell your house quickly, it’s probably not worth the effort.
- Interference with your main goals. Most people hate being advertised to. If you make a strong pitch for your home on a blog that’s usually about video gaming, your audience may think less of you, and be less inclined to return. Not only will you be unable to sell your home, you could compromise the reputation you’ve built for yourself. There is, of course, an exception to this downside; if you’re already blogging about home-related activities (such as home selling, real estate investing, or home improvements), your home presentation could be a perfect fit.
- Short-term nature. You should also consider the fact that selling your home is a temporary need; once you have a buyer, you’ll no longer need to advertise the home. This is a strong incentive against creating a blog from scratch for the sole purpose of generating more interest in your home. If you’re thinking of using a blog you’ve already started, be aware that when the home is sold, you’ll either have to go back and edit any posts you’ve made on the subject, or deal with the consequences of mentioning a home that’s no longer for sale.
The Right Way to Do It
If you don’t currently have a blog that generates significant traffic, or if you don’t have an easy way to write for a blog that does, you might as well abandon the strategy altogether. It would take you months of effort to establish a presence big enough to help you out, and by then, your home will likely be sold.
If you do have a strong online presence already, you can consider using your blog to mention, describe, and/or link to your home—especially if you already blog about home-related topics. Doing so can give you an extra boost of visibility without interfering with your main goals. Otherwise, your home selling strategies are best left to more conventional routes, including bulk online listings and social media marketing.