Eight Creative Ways to Create Effective Google Ads
Google Ads! A platform used by brands and marketing agencies at the back of their hand. It is not just an effective platform for the sellers and businesses, but also a convenient method of consumption by the consumer.
There are ways that this reach can be utilized even better. It requires a certain amount of technique, skill and also a few tips, including hiring the services of a professional digital marketing agency. This article will discuss eight creative ways Google Ads can be used mindfully and smartly for better results.
1. Make sure you understand Ads
As of 2019, Google Ads alone reached an estimated network of more than $2 Million websites and applications. The thought and idea of ads and investment towards them can be rather appealing. However, a strong understanding of Google Ads, in general, is the key to creating effective campaigns. It is absolutely essential that you evaluate the pros and cons of the platform you are using. In this case, the pros certainly outweigh the cons and Ads provide you with rapid as well as quantitative results if targeted right.
The basic idea is to know and understand that brand awareness can be created as well as maintained through payments for exposure to Google’s search engine. Statistics have shown that if you get your targeted audience right for your campaign through Google Ads, the metric tends to boost up by a whopping 80%!
2. Separate your goals for each campaign. Do not mix them!
This one may seem a little obvious. However, several individuals working with Google Ads tend to overlook the idea. With an over-ambitious approach towards running campaigns, the goals likely to overlap. However, this must be taken care of. Otherwise, this overlooking can end up causing a loss in the ROI of the campaign as well as a loss in general for the brand.
3. A Specified and Targeted Landing Page for the Ad
This is a must. Making sure that the click on the ad leads to a precise page is incredibly important. Users and consumers do not have enough time to go through several or multiple pages. If they end up on pages that aren’t relevant to what they need, for instance, the home page, they will get annoyed. As a result, they will either switch the page off or find information that wasn’t related to your ad in the first place — basically, a wastage of effort, the consumers and the business’s time or your money.
Build targeted landing pages and make things easier for everyone involved in the process. Have a single purpose targeted landing page.
4. Do and Re-do your Copy
There isn’t enough emphasis that can be put on the fact that words matter a lot. In fact, words make more than most of the ad and its effectiveness. Writing is a practice that evolves with every attempt made. Even a slight change in the writing of the ad and copy can lead to a significant difference in the conversion rate. Try writing the best of your copies to ensure the best result and response.
Once you have managed to write certain variations that you feel can make the rounds, you can start breaking your ad budget into smaller sections. After you have made the segregation, you can allot different budgets to different versions of the copy. This may cost a little more upfront but will be a great testing ground to ensure a better response for the campaign involved as well as the ones to follow. We repeat, Words Matter!
5. Do your Math Right!
Keywords are important, and so is the money that you put on to them. It is important that one figures out whether the keywords are worth spending the money and if yes, how much. This is a reliable way of keeping the overused and unrelated keywords at bay. You can run a few formulas and numbers to make sure the keywords don’t cost you the campaign.
The thing that comes into play is the maximum cost per clinic. With this, you will be comparing your Max CPC as a business to the estimated CPC for the keyword tool. For instance, if you have a Max CPC of $10 and the estimated CPC is around $9, then the keyword is profitable. There are ways to calculate this, and one of the formulae that can be used is the following:
Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)
6. Befriend Negative Keywords
Just because the terminology defines them as negative in no way means the use of these is negative. Online Media Specialist, Susan Mirkin highly advocates the use of negative keywords. She defines them as being ‘keywords related to other keywords in the campaign that are not related to what is being advertised’. She further adds that ‘this qualifies the ads within a campaign, ensuring ads do not show to users who would not find them relevant anyway’.
Using negative keywords drives traffic that is not just relevant but also comes with a certain amount of quality attached to it. This traffic automatically increases the effectiveness of your Google Ads.
7. Consider Mobile Users
Smartphones have made business easier for the most part. As a result, advertising needs to be done keeping the mobile users and their convenience in mind. Around 40% of all mobile searches are performed using Google, which automatically means a higher audience and consumer base for Google Ads.
Ads need to be written, created and delivered in a way that they are mobile phone friendly. An example of this could be a customized call to action for a mobile interface. This will optimize the message as well as the landing page automatically leading to higher revenues generated. User experience is often key in this age and time when people have a plethora of options to pick from and giving an easier, mobile customized experience will lead to a higher response rate.
8. Always Track your Conversions!
You can have the entire process be perfectly fine as per the guidelines, but if you are not tracking the conversions and returns, there is absolutely no way to progress. Tracking allows you to see precisely which keywords are doing better in what campaign. To increase ROI, this is absolutely important.
Tracking also allows you to see and then later control the actions taken by the visitors and consumers. For any ad to sell and do well, it is integral for it to engage the visitor and engagement pattern allows for further control over the visitors’ needs. Track your conversions regularly and let yourself know where you are struggling along with knowing what brainwork of yours has let the campaign flourish.
In conclusion, it is important to emphasize the worth and relevance of Google Ads in today’s time. If you get them right, there is a very high chance your business will generate sales, leads, and revenue.